"Email delivery without the SMTP protocol? It's possible now!"

EZ-Feeds debuts new technology to bypass the SMTP protocol and deliver email right to the desktop -- via the browser -- no more spam filters to get in the way.

Jefferson City, MO (PRWEB) July 18, 2004 -- Net startup EZ-Feeds.com announced today the debut of a new patent pending technology that allows legitimate email publishers to distribute their permission-based email publications and web content directly to the desktop -- bypassing the SMTP protocol between publications and their subscribers -- and swiftly past all the various spam filtering solutions. This technique addresses the problem of false positives and gets legitimate email publications past the spam filters and in front of their subscribers.

Subscribers are instantly notified of new incoming content. It all works using a freely-available Internet Explorer toolbar or a Windows tray icon, instead of the traditional email client.

URL: http://www.ez-feeds.com

The new technology allows email and content publishers to send a single email to their EZ-Feeds account, which is then distributed to each publication subscriber, via the toolbar or Windows tray icon. Subscribers then click to read email content in their web browser. No email client is required. And the bandwidth savings are tremendous.

The technology also brings publishers long-awaited clickstream statistics on plain-text publications, as well as HTML-formatted email communications. For the subscribers, an automatic historical link archive provides easy access to incoming publication issues. Readers are never more than a click away from their archives.

With the advent of various spam filtering solutions being introduced at the user, ISP, and email service provider levels, delivery of legitimate email is becoming more elusive. EZ-Feeds offers a solution to this problem. It removes the SMTP protocol from the delivery process between the publication and it's subscribers.

About EZ-Feeds -

EZ-Feeds is a division of privately-held Permission Technologies. Located in Jefferson City, MO, the company is devoted to the principles of permission-based email marketing and to providing Internet technologies that optimize the use of email.

Contact: Joe Halbrook, Permission Technologies

Email: mailto:inquiries@ez-feeds.com

Phone: (573) 690-4618

WWW: http://www.ez-feeds.com

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