Pet Products - the NEW Must-Have Giftable! Giftware News Unleashes it’s July Cover Showcasing the Pawsitively Posh™ Fab Imperial Bed

Not just for upscale pet boutiques anymore, the gift industry is taking notice of the $32.4B pet products industry and starting to add these products to their gift shop product mix. A sign that this trend is up and coming in the gift industry? Giftware News has featured the Pawsitively Posh Fab Imperial Bed on their July cover.

Exton, PA (PRWEB) July 21, 2004

Think the gift industry is going to the dogs? You’re not alone. Giftware News, a trade publication with a circulation of over 22,000 specialty gift retailers nationwide, thinks so too. The cover of their July 2004 publication features the newest designer pet bed by Pawsitively Posh – the Fab Imperial Bed – an upscale pet bed inspired by a Faberge Egg, limited to only 350 worldwide. Reflecting on the decision to feature a pet accessory on the cover, John Saxtan, Editor-in-Chief of Giftware News recently said, “We are always looking for different gift items to present to our audience, and the pet category is definitely a growing category for gift retailers. Pawsitively Posh represents some of the most exciting items we’re seeing in this category today.” In fact, the publication now boasts two issues a year devoted to pet gifts.

The Pet Industry is currently a $32.4 billion industry and will have doubled in size in a decade. According to a study by the American Pet Products Manufacturers Association, 60 percent of pet owners say they buy gifts for their pets, while 98 percent include their pets on holiday gift lists. The gift industry has certainly taken notice with pet accessories becoming the “must-have” item every smart specialty gift store owner wants and needs to have on their store shelves today.

In fact, pet related items are becoming more and more prevalent at annual gift shows around the country as gift retailers are recognizing this growing and profitable trend.

“Pet products are beginning to find their way into gift stores, upscale hotels, and even specialty home goods catalogs,” said Debra DeForte, V.P. of Marketing for Pawsitively Posh. “We receive calls every day asking about our unique product line – and not just from pet boutiques. Our products offer consumers a way to lavish their own unique style on their pets, or an opportunity to purchase products that their pets will love, but also coordinates with their own home décor. The cross-over of these pet accessories into the gift industry makes perfect sense.”

The Pawsitively Posh line made its official debut at the 16th Annual Pet Industry Trade Show this past April to rave reviews. Noted Angie McKaig, President of PamperedPuppy.com, a pet focused website that boasts over 80,000 hits per month, “They are, without a doubt, the most adorable plush beds we’ve every run across…this company does things that take my breath away.” With more and more people treating their pets like family members, this trend for unique and distinct pet products sees no end in sight – and gift retailers are wise to hop onto this growing trend.

Headquartered in Exton, Pennsylvania, Joyce Reavey Designs, LLC develops and markets the high quality pet accessories brand of Pawsitively Posh. For more information contact 1-610-518-1296 or visit http://www.pawsitivelyposh.com.

###