QuestionPro Survey Software Becomes One of the Few Web-based Survey Providers to Allow for Conjoint Analysis for evaluating Product Profiles and New Product Development

QuestionPro Inc., a leading provider of online survey hosting and market research services, today announced the release of its Conjoint Analysis module for measuring product profiles and customer intentions. QuestionPro now offers a simple web interface for creating Conjoint surveys and analyzing response data. Conjoint Analysis techniques allow product managers to analyze and research how customers make trade-offs. Conjoint Analysis is also used to measure brand-equity and brand-interaction.

SEATTLE, WA (PRWEB) July 21, 2004 -- QuestionPro Inc., a leading provider of online survey hosting and market research services, today announced the release of its Conjoint Analysis module for measuring product profiles and customer intentions. QuestionPro now offers a simple web interface for creating Conjoint surveys and analyzing response data. Conjoint Analysis techniques allow product managers to analyze and research how customers make trade-offs. Conjoint Analysis is also used to measure brand-equity and brand-interaction.

The QuestionPro Conjoint Analysis Simulator helps market researchers extract numeric values for the different attributes of a particular product in a manner that is intrinsic to the consumer. Consumers are presented with different profiles and are asked to choose and rate the different profiles. Different models are used to calculate the relative importance of the different attributes that make up a product. This data can further be used to determine market-share of products and how new product introductions may re-align the market-share.

The release of the Conjoint Analysis tool-set is part of our commitment to bring sophisticated on-demand software to the Market Research Industry" offered Vivek Bhaskaran CEO of QuestionPro. Our hosted software model allows for delivering applications entirely over the internet. The release of the Conjoint Module enforces our position as a leading provider in the online surveying and market research space"

We have conducted surveys for more than a year now using QuestionPro and have used the conjoint module recently in five surveys for clients, including the US Marine Corps. It is very well designed and easy to use. The recent additions and enhancements allows for realistic and complex product descriptions. Theyve done an excellent job delivering complex software in an intuitive web interface." says Nino Ninov, Director of Research for Fairfield Language Technologies, the makers of Rosetta Stone language learning software.

About QuestionPro, Inc.

QuestionPro.com offers market research software for the creation, distribution, and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. Hundreds of market-leading companies have utilized QuestionPros web-based survey software for their market research initiatives.

QuestionPro Survey Software has an impressive list of features targeted towards the online market research industry, like Piping, Extraction, Looping, Conjoint Analysis, TURF Analysis and Trend Analysis.

For more information on QuestionPro and the Conjoint Module, please visit:

http://www.questionpro.com/conjoint/

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