Rifle Shafts Dominate Money-Positions at British Open

After winning the U.S. Open and the Masters this year, Rifle premium steel shafts won second- and third-place and claimed four of the top seven money-positions at Royal Troon.

Torrington, Conn (PRWEB) July 21, 2004 -- Dominance! No other word can possibly describe the impact of premium Rifle steel shafts during this year's 'Major' tournaments. After winning the Masters and the U.S. Open this year, Rifle shafts at the British Open once again commanded the lions share of the top money-positions, claiming second- and third-place and being played by four of the top seven money-winners at Royal Troon.

"As Rifle shafts continue to dominate the top money positions in the world's Major tournaments, Rifle steel shafts are quickly becoming the PGA Tours worst kept secret," says Kim Braly, renowned shaft designer and researcher for Royal Precision. "Other steel shafts possess step-down designs which have periodic sharp-angles or 'steps' along the shaft to eventually reduce the shaft's diameter from the butt end to the tip end. Although some of these stepped shafts claim to be dynamic in design, steps are based on 1930's technology, and we know today that steps in steel shafts create weak points that actually act as stress risers."

"However, the stepless design of Rifle shafts reduces the shaft diameter in one smooth, seamless transition," adds Braly. "This state-of-the-art engineering facilitates the transfer of energy more smoothly and is more durable throughout the life of the shaft. I think Rifle's success on Tour this year really comes down to innovation that translates directly to performance. The PGA players are seeing it, and because of that, theyre trusting premium Rifle shafts more than ever."

Designed by Royal Precision - America's first steel shaft manufacturer - Rifle-branded steel shafts combine four advanced technologies to produce steel shaft innovation unparalleled in the industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing 'steps found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal 'Rifling that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

Headquartered in Torrington, Connecticut, Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and distributor of Royal Grip® golf club grips offering a wide variety of standard and custom models, all of which feature durability and a distinctive feel and appearance. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.

# # #