Word Of Mouth PR To Launch Publicity Campaign For Hot New Icy Aqua Blue Liqueur `HPNOTIQ

Toronto PR agency hired to for national publicity launch of new liqueur.

Toronto, Ontario (PRWEB) July 22, 2004 -- Diamond Estates, which owns and operates two award wining Canadian wineries (Lakeview Cellars and Birchwood Estates) as well as serving as the regional distributor for a wide range of wine and spirits from around the globe (Dr. McGillicuddy schnapps, Peter Lehmann wines, Kope Ports, Whalers Rum), has retained Word Of Mouth PR, a Toronto-based public relations agency specializing in the hospitality, consumer product and entertainment industries to manage the regional public relations launch for HPNOTIQ, announced Seth Feller, President of Word Of Mouth PR.

HPNOTIQ, which consists of triple distilled premium vodka, proprietary fruit juices and fine Cognac, is the product of Bardstown, Kentucky-based Heaven Hill Distilleries, Inc.

Since its launch into the Canadian marketplace Christmas 2003, HPNOTIQ has already gained national attention and last month was awarded a coveted ELSIE award for the Best New Spirit Launch" in a province -- outperforming Bacardi Rums new flavours and Absolut Vanilla.

Launched in 2001 in the U.S., HPNOTIQs sales have exceeded all original projections and has garnered multiple industry trade awards including an Impact Hot Brand" award and an Adams Rising Star" award. Additionally, HPNOTIQ has been called the `drink of choice of celebrities by NBC-TV.

HPNOTIQ has also developed a loyal following in clubs and bars throughout the U.S., has been featured at the Oscars, Grammys, Fashion Week (New York & Los Angeles) and the Country Music Awards.

HPNOTIQ is an exciting new brand to hit the shelves in the Canadian spirits marketplace and it carries a tremendous amount of branding potential in Ontario. HPNOTIQs cross-over into the Canadian market is very exciting from both a consumer and agency standpoint. Over the next several months, our goal will be to raise the profile of HPNOTIQ and build brand awareness through a creative and direct media relations campaign," said Feller.

Additionally, HPNOTIQ has already surpassed its first year targets in Ontario in less than three months. HPNOTIQ, is available at over 1500 locations (bars, restaurants, nightclubs) in Ontario and can be purchased at 250 LCBO locations in Ontario for approximately $40.

Created in 2000, Diamond Estates (www.diamondwines.com) owns two award-winning Canadian wineries, Lakeview Cellars and Birchwood Estates as well as representing a wide range of wine and spirit brands from around the world. In addition to HPNOTIQ and Whalers Rum from Heaven Hill Distilleries, they also represent the Dr. McGillicuddy schnapps line, the award winning Australian wines from Peter Lehmann , Kumala wines from South Africa, Giovello and Lungarotti wines from Italy, Kope Ports as well as a number of other fine wine and spirit brands.

Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is Americas largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

Word Of Mouth PR is a Toronto-based public relations agency specializing in the development, implementation and management of publicity and marketing campaigns for clients in the entertainment, arts hospitality and consumer product industries. The agencys website can be viewed at www.wordofmouthpr.com.

For more information on HPNOTIQ, please visit www.hpnotiq.com.

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