Noted Philadelphia Inventor/Team Unveils Breakthrough Interactive TV/Radio Program

LighSpeed Interactive, Inc., and XO Interactive sign agreement to introduce "LightSpeed" - the first one button only phone-based interactive transaction network.

Philadelphia, PA (PRWEB) July 27, 2004 -- LightSpeed Interactive, Inc. and XO Interactive, a division of XO Communications, announced an agreement to introduce a new national phone-based interactive transaction system called "LightSpeed."

"LightSpeed lets consumers purchase products or order product information with the touch of a single button on their phone," says LightSpeed founder Jon Fixler. "No more scrambling around to find a pencil to jot down an 800 number before the commercial ends. No more wasted time on hold waiting for an operator to misspell your name or send your order to the wrong address. No more cumbersome online forms to fill out. Just one button on your phone initiates and completes the entire transaction."

LightSpeed vastly reduces the transaction costs for participating TV, radio, and print advertisers by eliminating the need for intermediary fulfillment technologies and personnel. "We are extremely pleased to bring this exciting new technology to market," says Jeff Einstein, Lightspeed Interactive's chief internet consultant. "LightSpeed offers exceptional value-added potential to advertisers at a time when many consumers are investing in new technologies to eliminate advertising in their lives."

LightSpeed is currently negotiating partnerships with major network and cable TV franchises, radio networks, national wireless carriers, major advertisers, and wireless marketers to bring enhanced mobile transaction services to market. "LightSpeed will revolutionize the advertising industry," says Fixler. "Anything less is too slow."

About XO Communications:

XO Communications is a broadband telecommunications services provider offering a complete portfolio of telecommunications services, including: local and long distance voice, Internet access, Virtual Private Networking (VPN), Ethernet, Wavelength, Web Hosting and integrated voice and data services.

Contact Information:

Contact: Jon Fixler phone: 215-245-0435

e-mail: jonfixler@comcast.net

web site: www.lightspeedinteractiveinc.com

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