HolyBears Animated DVD Moves Up The Charts

Its Great To Be Alive" Takes Home Three Telly Awards-Company Plans To Produce More Animated Features For Children

Houston, TX (PRWEB) July 28, 2004 -- HolyBears Inc., the Texas-based company that produces and markets plush bears inscribed with Christian-inspired themes, today announced that sales of their first animated feature, Its Great To Be Alive-The Origin Story", have exceeded the companys original projections. Company founder and CEO, Rob LeClair, attributes the sudden surge in sales to the strength of the material and its appeal to children ages three to six. Additionally, HolyBears was recognized at this years Telly Awards, where Its Great To Be Alive" took home finalist honors in three categories-best childrens programming, best religious-theme short, and best animation. Founded in 1978, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions.

The first in a series of stories, Its Great To Be Alive", is the tale of a little girl named Sophie OMalley and her favorite teddy bears Sheldon® and Grace. The two bears come to life and embark on a mission of love, to help children face real-world problems through their faith in Jesus Christ. LeClair, who also co-wrote the script with award-winning animator Harris Milam, enlisted renowned Nashville singer-songwriters Bill and Kim Nash to write and record the music for the first episode.

The company has also produced a line of plush toys and storybooks based on the animated episodes. Currently, Its Great To be Alive" is carried in over 300 Family Christian Stores and 120 Lifeway Stores throughout the country. LeClair says the company is planning to make this and future episodes available at more retailers nationwide as well. "HolyBears new animated video series offers parents a positive, family-oriented alternative to what their kids are exposed to on television today," said LeClair. The response were getting from our first episode indicates to us that there is a real need for programming like this."

ABOUT HOLYBEARS®

HolyBears® "Gifts With Meaning" honor religious themes, sacraments, life-cycle occasions and family values. To learn more, visit www.holybears.com. For more information or photos, contact John Rarrick at (845) 358-7263.

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