ExpeDate(sm) Offers Top Tips for Singles Events Planners

ExpeDate releases Lessons from ExpeDate: A Guide for Singles Events Organizers", a unique how-to resource for singles events planners.

Sacramento, CA (PRWEB) July 28, 2004 -- ExpeDate, a provider of services and solutions for singles events planners, announces the release of Lessons from ExpeDate: A Guide for Singles Events Organizers". This how-to guide, written by ExpeDate founder Karen Schiff, covers the A to Zs of running singles mixers -- from event design and marketing to spacing and staffing.

Ms Schiff originally launched ExpeDate in 2001 as a SpeedDating company. After running events for over two years, the author culled her on-the-job experience, customer feedback, and research on singles to write Lessons from ExpeDate". Running singles events is a tricky business," Schiff cautions, trickier than it looks. People need to make sure they have a good handle on the basics before they hang out their shingle."

The number of singles in the United States is fast approaching 90 million. As a result, more and more individuals and organizations -- businesses, non-profits, religious groups, and social clubs -- are taking note of this booming population and hosting events. Yet, while there is no shortage of how-to advice for singles, resources for the folks trying to connect them, such as Lessons from ExpeDate", are scarce.

The 35 page guide is divided into seven lessons and includes additional resources throughout.

• Lesson One explains why event organizers should focus on a particular singles segment.

• Lesson Two provides a demographic overview of singles in America.

• Lesson Three demonstrates good event design, illustrating the importance of age-appropriate formats and conversation ice-breakers.

• Lesson Four lists budget-conscious ways to market singles events and spells out a key gender difference that impacts all advertising.

• Lesson Five offers a primer on email marketing, including how-to tips and an overview of legal considerations.

• Lesson Six looks at how to negotiate event space and staff events.

• Lesson Seven reviews customer service policies and legal agreements.

Lessons from ExpeDate is available for purchase at http://www.expedate.com/lessons

About the Author

Karen Schiff founded ExpeDate, a SpeedDating company for Bay Area singles, in 2001. More than 98 percent of ExpeDate customers said they would recommend the service to a friend and almost all ExpeDate events sold out. No longer hosting ExpeDate events, Karen is now using her expertise to help other organizations host singles mixers. From event design to automated matching systems, ExpeDate provides singles events organizers with solutions that make matchmaking a snap.

CONTACT INFORMATION:

Karen Schiff

ExpeDate

415-412-8630

http://www.expedate.com

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