NextStage Analytics Offers Daily Demographic Analysis Reports of Bush, Kerry and Nader Presidential Campaign Web Sites

Free and subscription-based demographic research available to political reporters, campaign managers, media analysts and researchers reports how effectively the candidates' web sites communicate their campaign messages.

Nashua, N.H (PRWEB) July 29, 2004 -- NextStage Analytics announced today that it is making its demographic research of the 2004 Presidential Campaign home pages available online for the duration of the 2004 Presidential Election season. Five demographic reports, available free of charge to visitors, compare how effectively the candidates' web site home pages are targeted to different age, gender and personality groups.

These reports are updated daily and available at www.nextstageanalytics.com. Advanced research reports are also available on a subscription basis at the site.

"We ran these same research reports in the run up to the Iowa caucuses and the NH democratic primaries, and the results were absolutely stunning." says Matt Van Wagner of NextStage Analytics. "In the same week that national polls were still showing Dean a 20-point favorite, our research pointed to a different outcome altogether - that Dean had stopped communicating effectively to 2/3 of all voters, and that Kerry and Edwards were strongly projecting winning campaign messages that put them heads and shoulders above all other candidates, which is precisely what happened a few weeks later."

Rob Graham, author, lecturer, and New Media analyst agrees. "This is the closest thing to a political crystal ball I've ever seen."

NextStage's Media Content Analysis (MCA) evaluates all text, images, color, visual and page layout elements and reports how the website will be perceived by different demographic groups. MCA reports can provide valuable insights into how the candidates web sites are communicating their messages and data that can be used for researching or writing about the impact of internet websites on political campaigns.

A second set of advanced reports, Message Projection Analysis (MPA) evaluate the sub-textual messages projected intentionally or unintentionally from websites, TV, and other media. During this year's presidential campaign season, NextStage is monitoring the comparative intensity of ten important sub-textual campaign messages being projected from the Bush, Kerry, and Nader home pages, such as "I am Presidential Material," "I'm Listening to You," "I Can Lead Us to a Better Place," and "I Can Get Us Out of this Problem/Trouble/Mess." This advanced MPA research with supporting data is available for political and media analysts on a subscription basis at the NextStage web site.

About NextStage Analytics (www.nextstageanalytics.com)

NextStage Analytics is the business arm of NextStage Evolution, LLC, a Nashua-based research company founded in 2001. NextStage Analytics offers behavioral and demographic analytics tools and consulting services that improve website performance, increase web sales conversions, and enhance the effectiveness of search engine, e-mail and other online advertising/marketing and political campaigns.

CONTACTS:

Matt Van Wagner, NextStage Analytics, mvanwagner@nextstageanalytics.com ph. 603-557-7504

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