KAZAM Technologies helps Wireless Operators build the Ultimate User Experience in light of telecommunications deregulation

KAZAM Technologies announces its service offering providing critical support to wireless Operators in regions undergoing increased competition through telecommunications deregulation.

Toronto, CAN (PRWEB) August 2, 2004 -- KAZAM Technologies announces its service offering, providing critical support to wireless operators in regions undergoing increased competition through telecommunications deregulation, entry of new competitors, or from existing competitors. Competitive success starts with a well-positioned strategy however, flawless execution of tried and proven strategies learned from experience in markets that have already undergone deregulation and have established themselves in the face of competition is critical. KAZAM has expertise in building and executing unique wireless service offerings to combat market threats.

Recently, at the Connect Telecom Summit in Dubai, UAE, KAZAM expertise was well received by senior wireless executives. The Gulf region is undergoing immense deregulation in the telecommunications sector, where the incumbents are facing potential competitive threats from the likes of Vodafone and others that are vying for local presence. An Arab industry report has predicted that revenues in Saudi Arabia's GSM market will soar to $7.9bn by 2007. A consortium led by the United Arab Emirates' Etisalat on 12th July had made the highest bid to become Saudi Arabia's second mobile phone operator, offering $3.25bn. Several Canadian companies are working with KAZAM to help establish a local presence in the region" says Mohammad Farooq Director of Solutions Development.

KAZAMs experience shows that deregulation results in immediate and potentially large scale price drops, added complexity for operations as a result of new regulations and the added need to coordinate things like numbering plans, roaming, and cross carrier billing. The challenge for operators is to successfully create a differentiated user experience, specifically for data content and applications that drive usage, revenue, and loyalty. Focusing on high-end users who will resist price temptations to lure them by the competition is a difficult goal. In the end, the winner is one who retains the largest percentage of high yield, loyal customers. KAZAM has built a number of specialized services allowing carriers to identify, evaluate and implement the Ultimate User Experience". KAZAMs portfolio of services include creating a differentiated brand and driving segmentation through personalized portal design development for a unified web/WAP experience; device planning, acquisition, and management; mobile client and browser strategies; data applications roll out and content acquisition & management; next generation services integration and bundling.

From our experience price is something that gets hit first in a highly competitive market. Our services help carriers achieve success through increased customer loyalty, ARPU, and building brand retention; we achieve this in part by helping carriers build a richer user experience for wireless data services, instead of differentiating simply through price" continues Farooq.

The dilemma for Operators new to deregulation is to maintain voluntary cooperation in some strategic areas, while competing in most others. Win-win solutions for all parties include recent examples of such cooperation in the Canadian market between Operators in inter-carrier messaging SMS that has resulted in greater usage of SMS as customers can send messages to anyone irrespective of the Operator they subscribe to.

For a summary of key insight and a service brief please visit www.kazamtech.com

KAZAM Technologies is a Toronto based company, providing consulting and product development services specializing in wireless and data communications. Leading edge operators, vendors, and enterprises worldwide rely on the Companys pioneering services and solutions for wireless data strategy and its successful execution. KAZAM also assists its clients in the successful customization, integration, and deployment of applications and services targeted to mobilizing the enterprise.

KAZAM Technologies Inc.

www.kazamtech.com

Tel: (905) 530-2037

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