Zunch Defends Search Engine Marketing Professional Organization (SEMPO)

Encourages More Harsh Email from Critics

Dallas, TX (PRWEB) July 29, 2004 -- The Search Engine Marketing Professional Organization (SEMPO) was formed one year ago to help spread the good news about Search Engine Marketing (SEM) and to provide educational materials about the value of SEM strategies and tactics. As with any professional organization, there are those on the outside who think they can do it better.

Mike Grehan, CEO of his own search marketing solutions firm, Smart Interactive, based in the UK, recently called into question the leadership of Barbara Coll, SEMPO President & Chairman of the Board, and her organizations practices.

Mike seems like a good guy and a very knowledgeable search pro," said John Sanchez, President and CEO of Zunch Communications, a Circle Member of SEMPO, But I think some of his questions about what SEMPO is doing with his membership dues were a little harsh and not necessarily founded in truth. This organization is just one year old, and Mike, by his own words, chose not to join at first, believing that SEMPO would be no different from other do-nothing professional organizations. When you come at us from a negative attitude to begin with, it won't be hard to find fault with what were doing."

SEMPO was formed not to teach people how to properly apply SEM practices, but to educate marketing managers worldwide about what SEM is and how excellent the ROI is when you implement SEM programs. Sanchez believes they are doing just that.

The industry press has also recognized the impact of SEMPO. For instance, seven out of the 10 people in BtoBs Whos Who 2004 list in the new Search category are SEMPO members or sponsors. Click on the latest SEMPO (http://www.prweb.com/releases/2004/7/prweb144487.htm) press release and you will see that Barbara Coll is on that list.

It is our opinion that Barbara Coll has done a tremendous job with her involvement in the creation and management of SEMPO and we appreciate her efforts," said Sanchez, We don't have any issues with the way things are being run and have found SEMPO to be a tremendous organization...and much needed. That said, I think Mr. Grehans point about there not being a board member overseeing the UK is one we need to look at. As well, Mikes call to have SEMPO become more of an ethics-standards enforcer and certification outlet are well taken. If Mike wants to be that UK board member or in some other way contribute to our efforts, perhaps he should come to the table and stop standing near the wall. Maybe well see him in San Jose and we can talk it through."

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and application development firm dedicated to achieving results for its clients through a five-step process the company defines as discover, explore, develop, evolve and assess. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, topseos and a Circle Member of SEMPO.

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