On-line Marketing Incentive Management Program Now Available for e-Commerce Web Sites

Industry Veteran Brings the Power of Incentive Programs to Search Engine Marketers

Haverford, PA (PRWEB) August 4, 2004 -- TakeONE Marketing, Inc., an incentives marketing innovator, today announced a program that enables e-commerce companies of all sizes to design and manage incentive programs quickly and easily.

With the new TakeONE Rewards, pay-per-click (PPC) marketers can pick from hundreds of incentives to manage and test custom programs without up-front investment, through an easy-to-use interface. Rewards are posted on search results pages providing e-commerce sites the opportunity to differentiate themselves from their competition. The rewards also automatically appear on the site's home page and transaction page, providing a powerful incentive to close the sale as well as upsell the transaction.

"Incentives have long been powerful elements of traditional consumer marketing programs," said Chuck Seidman, Chairman and CEO of TakeONE Marketing. We are bringing them to the world of search marketing for the first time.

Also, they required significant investments of time and money to implement on e-commerce sites, putting them out of reach of the vast majority of on-line marketers. TakeONE Rewards now makes this marketing tool available to all. "One of our search engine marketing partners, UnREAL Marketing Solutions, is already using TakeONE Rewards with several of their clients," he added.

How it Works:

To develop a program, PPC marketers visit the TakeONE site, (www.takeonemarketing.com). They design their program using a patent-pending admin tool, picking customer rewards from the hundreds offered at different price points. Next, they feature their selected rewards on their Website, using graphics and copy provided. For best results, the incentive is also referenced in the marketer's search engine paid listings. The account is opened with a credit card, and debited for clicks and reward coupons only when they are issued. All reward fulfillment is handled by TakeONE. Programs can be modified, compared and changed as frequently as the marketer chooses without incurring additional costs.

"Customers are more likely to click through to a site offering a reward with a transaction rather than just a transaction", Seidman said. "An incentive offer lets marketers differentiate their site, increase click-throughs and conversion rates. The flexibility of TakeONE rewards lets marketers change their incentive offerings frequently, to keep their sites fresh and to optimize results."

About TakeONE Marketing:

Headquartered in Haverford, PA, TakeONE Marketing has developed promotions including premiums, instant games, contests, sweepstakes, in-packs, on-packs and sales rewards for more than 30 years. CEO, Chairman and Founder Chuck Seidman is the inventor of "Scan & Win" , an instant win technology for POS systems in use at more than 21,000 retail outlets nationally. He also founded RealTIME Media, an Internet marketing and prizes portal. Visit TakeONE at:

www.takeonemarketing.com.

About UnREAL Marketing Solutions:

UnREAL Marketing Solutions is a full-service online marketing and advertising agency specializing in Search Engine Marketing, Media Planning and Placement, Web and Multimedia Design and a host of related services. Visit UnREAL at: www.unrealmarketing.com.

Contact: David Richman

TakeONE Marketing, Inc.

drichman@takeonemarketing.com

610-896-5506 ext 202

Note to editors attending Search Engine Strategies Conference in San Jose August 2-5:

To arrange an interview with TakeONE COO and General Counsel Darren Sudman at this event, contact Dave Richman