New CRM Blog Goes Live

The new weblog from Cerado, "Closing the CRM Gap: Using IT to Get Closer to Customers" (http://blogs.ittoolbox.com/crm/gap/), offers unique insight into emerging technologies and capabilities in the areas of sales and marketing, enterprise social networking, and CRM systems that are changing the face of business and helping to bridge the gap between organizations and their customers.

(PRWEB) August 5, 2004 -- The new weblog from Cerado, "Closing the CRM Gap: Using IT to Get Closer to Customers" (http://blogs.ittoolbox.com/crm/gap/), offers unique insight into emerging technologies and capabilities in the areas of sales and marketing, enterprise social networking, and CRM systems that are changing the face of business and helping to bridge the gap between organizations and their customers.

This weblog includes commentary on CRM providers, as well as information on emerging technology areas such as Enterprise Social Networking and important breaking news and information on the latest trends in sales and marketing.

While most blogs have historically focused on personal or political topics, this "CRM blog" is the first to exclusively focus on the area of how customers and their suppliers interact in industries such as high tech, financial services, automotive, real estate and pharmaceuticals.

Recent topics include:

How Do Ideas Spread?

http://blogs.ittoolbox.com/crm/gap/archives/001296.asp

"They're Like Locusts!!!"

http://blogs.ittoolbox.com/crm/gap/archives/001291.asp

Social Networking, Business, And Sales

http://blogs.ittoolbox.com/crm/gap/archives/001271.asp

Here's A CEO Who Gets What CRM Really Means

http://blogs.ittoolbox.com/crm/gap/archives/001243.asp

Sales Effectiveness Increases In Importance

http://blogs.ittoolbox.com/crm/gap/archives/001226.asp

CRM Player Salesforce.com Taken Out Behind The Woodshed

http://blogs.ittoolbox.com/crm/gap/archives/001206.asp

Who Do You Want To Do Business With?

http://blogs.ittoolbox.com/crm/gap/archives/001197.asp

Is It Better To Be Big, Or Agile? The Analysts Disagree.

http://blogs.ittoolbox.com/crm/gap/archives/001179.asp

The Changing Face of CRM

http://blogs.ittoolbox.com/crm/gap/archives/001165.asp

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com

Cerado(tm) is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

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