Marketers: Fathom SEO Webinar Focuses on Avoiding SEO Mistakes to Boost Sales

Free online marketing event offers tips on how to increase your sales leads by staying clear of major search engine optimization blunders

Cleveland, OH (PRWEB) October 15, 2008 - Want to avoid SEO mistakes that block sales? Fathom SEO, a leading search engine marketing firm in Cleveland, will help marketers use search marketing to their advantage. A free webinar, "How to Improve Sales with Search Marketing By Avoiding the 10 Biggest SEO Mistakes," will be broadcast live on October 22 at 1 p.m. (Eastern Standard Time).

Register today for the search engine optimization webinar (https://www2.gotomeeting.com/register/567711691):

"Search engine marketing is growing part of every company's sales and online marketing strategy," said Mike Murray, vice president of search engine marketing for Fathom SEO and webinar presenter. "We want to encourage SEO's best practices and help marketers avoid some common SEO pitfalls."

The 55-minute webinar will focus on:

- Choosing the right keywords

- Understanding ranking analysis

- Targeting the right links

- Leveraging calls to action

- How to think of SEO and paid search in a holistic way

- Expanding your content

- Maximizing local search opportunities

To register, visit:

https://www2.gotomeeting.com/register/567711691

About the Speaker:

Mike Murray is a nationally-recognized speaker and search engine marketing (SEM) veteran who has worked with Eaton Corp., Bissell, FedEx Custom Critical, Cleveland Clinic and other clients. Murray focuses on web content, search engine optimization, link building, web analytics and pay-per-click programs. He has presented at a number of regional and national workshops and events, including Search Engine Strategies conferences in Chicago, New York City and San Jose.

About Fathom SEO:

Fathom SEO, a leading search engine marketing firm (http://www.fathomseo.com) based in Cleveland, Ohio, was named one of the Top 20 Search Engine Marketing Agencies in the United States by Advertising Age magazine. Services include Search Engine Optimization, Website Video Production Management and Marketing, Pay-Per-Click Management and Opt-in Email Marketing.

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