Matchmaking - next online dating boom. Is it an art or science?

Nobel Prize laureate Dr. Kary Mullis concludes: "A horoscope that accurately reflects your personality can be cast by a computer if you give it the correct birth data." Could this personality assessment be used for $428 Mil. per year online dating and matchmaking market?

(PRWEB) August 7, 2004 -- Online dating has established itself as one of the fastest growing markets on the Internet, selling $428 Million worth of services in 2003 in US alone. However, many people still complain about a blind date" phenomena just on a world wide scale.

Matchmaking technology has evolved from two sources: psychological assessments performed by marriage counselors and the astrological art of matchmaking based on centuries old knowledge and recent research by students of various astrological schools.

Nobel laureate, Dr. Kary B. Mullis concludes in his book Dancing Naked in the Mind Field : A horoscope that accurately reflects your personality can be cast by a computer if you give it the correct birth data." Recent statistical analysis performed by Gunter Sachs with University of Munich, Germany confirmed a strong correlation between astrological signs and human behavior.

Indeed, if individual personality can be cast from date, time and place of birth could this be used for online matchmaking?

The need for reliable matchmaking can be supported by these stats: The chances of a first marriage ending in a divorce ... is 67% ...an unhappy marriage can increase our chances of getting sick by 35% and even shorten your life ... by four years ."

There are a number of dating services already offering a so-called" psychological assessment of compatibility. But, the technique is prone to errors. When users are confronted with a questionnaire of as many as 500 questions, the answers are affected by factors such as users mood, context or overwhelming information. The test-retest reliability of questionnaires based self-assessment is very low, meaning that the same question is answered differently by the same user at a later retest. A reliable psychological assessment can be conducted in clinical conditions but clearly the Internet-based evaluation is far from being accurate. Moreover, the error doubles when both supposedly matched people made a wrong self-assessment.

How can somebody call himself a student of human behavior ... without at least studying astrology? ... psychology is practiced by a bunch of well-paid incompetents. They can't fix a broken heart." This is also confirmed in the Consumer Reports study, which shows that those who consulted a marriage counselor felt they hadnt been helped.

On the other hand, a good astrological compatibility analysis is based on objective characteristics such as date, time and place of birth. The test-retest reliability is high. Sign up is fairly simple, taking less than a minute.

Compatti.com (http://www.compatti.com), for example, uses unique (patent pending) technology of assessing compatibility potential based on research in compatibility and relationships by world-renowned astrologers. It doesnt predict your destiny nor tells users whom to marry, but accurately assesses compatibility potential in Categories of Life such as communication, handling responsibility or sexual attraction. Users can prioritize their relationship needs in each of the Categories of Life and find suitable matches.

Since the 1960s, many states in the US, and even earlier in some European countries, were recording birth times, making accurate astrological personality assessment and matchmaking accessible for the majority of people today.

About the author

Vladimir Savchenko launched Compatti.com after finding his own bride through astrological compatibility evaluation. He has since put his money where people's hearts are, unveiling Compatti.com for the online dating community, helping them to find friends and partners through a detailed compatibility analysis. Based on research in compatibility and relationships by world-renowned astrologers, Compatti.com appeals to relationship-focused people who look for more than just a "blind date" online.

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