Vietnam's mobile penetration is currently only just about 4%.

(PRWEB) August 13, 2004 -- Research and Markets announces the addition of this new report entitled "Vietnam Mobile Subscriber and Consumer Preferences" to its offerings.

Vietnam's mobile penetration is currently only just about 4%. However, Vietnam's mobile subscribers, a country with 81 million people are expected to grow, by 35% in the next 14 months. Reductions in mobile pricing plans and handsets are key factors in the growth, as well as the growing economy and consumer purchasing power.

The government is aggressively seeking the the continued growth of mobile networks, especially expansion of network coverage to the poorer provinces.

Mobile phone manufacturer Samsung has stated that Vietnam is the fastest-growing market for its products and services...sales have increased over 40% year on year. There is significant competition from all major handset manufacturers - Samsung, Siemens, Nokia and Motorola

CDMA cellular service in Vietnam is going to be significant with SK Telecom providing the technological expertise and Samsung and LG Electronics providing the marketing muscle.

This report quantifies the Vietnam Mobile Services market and forecasts mobile subscriber and SMS mobile VAS services for 2005 - 2010.

Why Buy this Report?

- Leverage Vietnamese telecommunications experts

- Single source of accurate and comprehensive primary research on Vietnam

- Independent and unbiased

- Understanding of consumer preferences for handsets

Contents of this Report include:

- Chapter 1. Vietnam Mobile Market Strengths and Weaknesses

- Chapter 2. Mobile Service Operators in Vietnam

- Chapter 3. Vietnam Mobile Subscriber Forecasts to 2010

- Chapter 4. Vietnamese Mobile Handset preferences - Clamshell or Brick?

- Chapter 5. Market Opportunities for Mobile VAS and Premium Services

- Chapter 6. Lessons to learn from Korea's marketing machine

For a complete index of this report click on http://www.researchandmarkets.com/reports/220881

About Research and Markets Ltd.

Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com