Schipul - The Web Marketing Company Announces Director of Search Engine Marketing

Increased competition requires full time strategy development.

Houston, TX (PRWEB) August 12, 2004 -- Schipul -- The Web Marketing Company has promoted Lauren Hall to Director of Search Engine Marketing. Hall is responsible for overseeing all search engine marketing strategy (SEM) development (http://www.schipul.com/website_design/search_engine_optimization.asp) and placements in the major search engines for Schipul and the companys clients.

In its sixth year, Schipul -- The Web Marketing Company combines SEM, direct marketing fundamentals (http://www.schipul.com/en/art/?1) and relationship marketing software to deliver the optimal plan that contributes to a clients success online.

Schipul's SEM (http://www.schipul.com) is focused on aligning an organizations Web site and advertising investment with the way prospects use the Web to gather information and make buying decisions. The process depends primarily on two types of search engine rankings:

Non-sponsored" listings, determined by a search engines own algorithms, and sponsored" listings, which are determined by how much someone is willing to bid per keyword for a particular ranking.

For a Web site to remain competitive online, those searching for specific products or services must easily be able to locate a site in the major search engines, such as Google, Yahoo! and MSN," Hall said. If utilized properly and ethically, search engine marketing can help clients realize the Webs full business-building potential."

Hall graduated from Texas A&M University in 2001 with an MIS degree. Prior to joining Schipul, Hall served in Houston as web development programmer for Satterfield & Pontikes Construction, Inc. and as merger and acquisition research specialist for VerticalNet, Inc.

Many advertising agencies have been slow to recognize that search engines deserve the same consideration that is afforded traditional broadcast and print media," said Ed Schipul, founder and CEO of Schipul -- The Web Marketing Company. A good argument can be made that search engines deserve greater consideration for advertising dollars because they reach people who actually want the information."

About Schipul-The Web Marketing Company

Schipul -- The Web Marketing Company developed and builds on the Tendenci relationship marketing application software (http://www.schipul.com/tendenci/index.asp). Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipuls clients (http://www.schipul.com/clients/client_list.asp) include the World Health Organization, Clear Channel Exhibits, The Childrens Fund, Wolff Companies and Dan Keeney Public Relations. For a photo of Hall, please contact her at 281-497-6567 Ext. 510 or lhall@schipul.com. Additional information about Schipul is available at schipul (http://www.schipul.com)

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