The Average Wholesale Pricing (AWP) Extinction Event RxPriceBook Is Launched by Software Pharmacy, Inc.

Average Wholesale Pricing (AWP) extinction event. Free market retail pharmacy data service. RxPriceBook launched by Software Pharmacy, Inc.

Vancouver, WA (PRWEB) August 18, 2004 -- The Average Wholesale Price (AWP) pharmaceutical pricing scheme has, so far, survived class action and governmental litigation with record-setting settlements and sentences. AWP distorted prices have persisted for years in spite of widespread official criticism and calls for change.

Software Pharmacy believes that the force of the free market will be the AWP extinction event.

"RxPriceBook is the AWP kill-shot. The darkness of self-interested, opaque pricing will not survive the light of independently gathered and reported market pharmacy prices" predicted Software Pharmacy founder and CEO, Mark Howard.

RxPriceBook is a retail pharmacy price reporting service. Free market pharmaceutical pricing history is now available and organized by FDA NDC drug identification number. RxPriceBook pricing information is independently observed, accumulated and organized without input from the pharmaceutical industrial complex.

The RxPriceBook Story

A great product is created from a great need. Software Pharmacy had a great need for a drug reference file to support its flagship RxAnalyst pharmacy claims warehouse and data mining service. This information, unavailable on the open market, had to be created and now is commercially available.

Software Pharmacy's last option was to build its own drug reference file. This option had a high degree of difficulty and contained many obstacles. These difficulties and obstacles were converted into opportunities. Others with similar needs were discovered and the solution was converted from a cost, into a source of revenuestated Software Pharmacy founder and CEO, Mark Howard.

Designing a commercial drug reference file challenged Software Pharmacy to identify and develop the essential capabilities that distinguish RxPriceBook as a great product. These include:

- Free market pharmacy prices: RxPriceBook is the exclusive reference for retail pharmacy price information. Before RxPriceBook, drug reference file services only published AWP (Average Wholesale Price) based upon information provided by pharmaceutical companies. RxPriceBook is based upon completely independent observations and compilations.

- Connected to the FDA NDC drug identification system: RxPriceBook fully implements the FDA NDC system. This system provides the product codes used to process all pharmacy claims.

- Time based reference: Information is time dependent; therefore, an effective reference source must be time aware. In the evaluation of pharmacy benefit claims, the environment and conditions are constantly changing. Claims must be compared to the information at the point in time of the claim.

- Commercial orientation: RxPriceBook is a financial tool designed to support pharmacy claim analysis. Software Pharmacy is focused on pharmacy cost containment and fraud abatement.

- RxPriceBook pricing is fair and reasonable: Prices are fair when they are clearly understood and evenly applied. Prices are reasonable when they are not designed with the intent to prohibit commerce. Predatory pricing is unfair and unreasonable. Software Pharmacy is distinguished from its competition by fair and reasonable pricing.

Further information about RxPriceBook is available from the Software Pharmacy website: www.SoftwarePharmacy.com

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