Syslore: Jippii Mobile Entertainment to utilize mCorrection - leading intelligent data matching software.

Finnish Software Company Syslore Ltd. and Jippii Mobile Entertainment have signed an agreement about utilizing mCorrection intelligent data matching software to the value added mobile services offered by Jippii in Europe. The goal is to significantly increase the recognition level of erroneous mobile service requests and upgrade ROI of Jippiis mobile services in selected countries.

Helsinki, Finland (PRWEB) August 21, 2004 -- Finnish Software Company Syslore Ltd. and Jippii Mobile Entertainment have signed an agreement about utilizing mCorrection intelligent data matching software to the value added mobile services offered by Jippii in Europe. The goal is to significantly increase the recognition level of erroneous mobile service requests and upgrade ROI of Jippiis mobile services in selected countries.

Jippii Mobile Entertainment Oy is a leading European mobile youth brand providing mobile fun and phone personalization products for handset owners. Jippii is currently operating in 21 European countries and in North America via its partner Downplay.com. mCorrection software platform is the core of the solution, which intelligently and automatically corrects inexact and ambiguous end-user driven mobile service requests in real-time. Technology is based on a set of advanced mathematical algorithms and unique data processing techniques, thus allowing language independent functionality and extremely effective performance, scalability and matching accuracy with minimum manual resources and maintenance.

We are delighted to introduce mCorrection software to our mobile services. By using mCorrection Jippii is able to accurately correct most of the erroneous content requests made by our users", comments Ville Mujunen, Business Development Director of Jippii Mobile Entertainment.

mCorrection technology offers a unique possibility for the mobile service providers to significantly improve the ROI and user experience of their value added mobile services. Erroneous and ambiguous service queries are intelligently recognized and thus revenues directly increased. Syslore is very delighted to team-up with Jippii and help them improve their competitive advantage throughout Europe", said Henri Tykkä, CEO of Syslore.

Ease of use is a significant element for the users. One of the great challenges in mobile services usage are the complex query structures, service keywords and parameters, which easily cause erroneous service requests. Currently most of the mobile services and infrastructure solutions do not tolerate any kind of inexactness or errors in service parameters or word order. At the same time people make constantly mistakes while using mobile services: they mistype and forget information, they do not know the exact syntax and they omit or enter too much information. These mistakes cause significant revenue losses and additional work to service providers and concurrently lead to poor customer satisfaction. mCorrection bridges the gap between information systems' requirements for exactness and the humans natural tendency to be inexact.

For more information, please contact:

- Henri Tykkä, CEO of Syslore:

+358 50 357 5035, henri.tykka@syslore.com

- Anthony Guccione, Director of Syslore US:

212-717-9795, anthony.guccione@syslore.com

- Ville Mujunen, Business Development Director Jippii: +358 45 6700385, ville.mujunen@jippii.com

About Jippii Mobile Entertainment:

Jippii Mobile Entertainment Oy is a leading European mobile youth brand providing mobile fun and phone personalization products for handset owners. Jippii Club portal network provides the best online multiplayer gaming community for teens and young adults all around Europe. In North America, Jippii provides services via its partner Downplay.com

According to an agreement signed on 21 July 2004 , Saunalahti Group Oyj divests its international Mobile Entertainment operations. In the arrangement, Saunalahti sells the entire share capital of its wholly owned subsidiary, Jippii Mobile Entertainment Oy and the subgroup it forms. The buyer is iTouch plc, a London Stock Exhange listed company specialising in mobile value added services.

About Syslore Ltd:

Syslore's market leading technology is based on many years of advanced mathematical and algorithmic research & development undertaken at the Helsinki University of Technology (HUT), a globally recognized leader in the fields of fuzzy matching and neural networking. The Syslore team combines cutting edge scientific expertise with extensive software industry experience gained from multinational entities including Oracle and Nokia. Syslore is headquartered in Finland and has local operations in the United States.

For more information on mCorrection products and Syslore Ltd: http://www.syslore.com

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