Littleton Advertising & Marketing A National Winner With Two Silver Microphone Awards

Littleton Advertising & Marketing has been awarded with a National Winner Award and National Finalist Award from the 20th Annual Silver Microphone Awards. Both awards are a result of a radio commercial campaign running in the Triangle area of North Carolina for Westminster Homes.

Raleigh, NC (PRWEB) August 21, 2004 -- Littleton Advertising & Marketing of New Bern and Raleigh has been announced as a winner of the 20th Annual Silver Microphone Awards. Littleton earned top honors as the National Winner in the Real Estate category for single commercial entry, and won the National Finalist Runner-Up for its commercial campaign entry, also in the Real Estate category.

Both of Littletons prestigious awards were for radio commercials promoting the New Home 101" campaign for Westminster Homes, a campaign that began running in the Triangle market in March of 2004.

The competition is designed to honor the creative people who write and produce local and regional radio spots, audio programs and web sites in order to give them the national recognition they deserve for the excellent work they develop with less than national" budgets.

Littletons National Award winner was a 60-second advertisement administered in part by Creative Director Chris Enter and written by Copywriter Melody Stanbery, both of New Bern, NC. The two wrote and contributed to the direction all of the sophisticated, yet amusing radio ads with the intention of targeting unhappy apartment renters. Earworks of Virginia Beach, VA produced the radio spots. All of the award winning radio commercials are available at www.littletonadvertising.com.

The commercials were designed to make the audience aware of the townhomes offered by Westminster Homes in six different communities throughout the Triangle, and to drive the audience to Westminsters website, www.newhome101.com, in order to educate them about the ease and advantages of homeownership.

Littleton Advertising & Marketing President Martha Littleton gave credit to the entire staff for their contributions that went into the campaign. Weve brought together an excellent team and we are now beginning to see the scope of what we are able to accomplish. We knew that, on an individual basis, these professionals were quite extraordinary. As expected, when their creative ideas are given the opportunity to merge together, this group is capable of producing some of the most effective, award-winning marketing available today."

The magnitude of winning these esteemed awards is easily measured by the competition that agencies are up against, as The 20th Annual Silver Microphone Awards was open to more than 40,000 advertising agencies, production studios and stations in the U.S.

A panel of judges representing all aspects of the broadcast and advertising industry rated each of the entries for the 39 categories, judging for creativity, production quality, copywriting, talent and overall effectiveness. Four finalists from each category entered a second round of judging to determine one National Winner per category. The National Winners and National Finalists were among the best radio commercials, audio programs and web sites produced within the U.S. last year.

Littleton Advertising & Marketing is a full-service, award winning advertising agency that specializes in the marketing of high-end master planned real estate communities and products that require a high degree of emotional appeal to communicate to a select group of discriminating buyers. The company is known for creating breakthrough branding for each product marketed. Littleton Advertising and Marketing can be reached at 888-514-9116 or by logging onto www.littletonadvertising.com.

# # #

Zach Mazefsky

LA&M Public Relations

p. 252-514-2211

f. 252-514-2390

202 Craven St. Suite C

New Bern, NC 28560

zach@littletonadvertising.com