As broadband exhausts its early-adopter enthusiasts, service providers will have to better position their offerings to meet demands of middle-America

(PRWEB) August 29, 2004 -- Research and Markets announces the addition of "Trends in U.S. Broadband Adoption 2004" to its offerings.

As broadband exhausts its early-adopter enthusiasts, service providers will have to better position their offerings to meet the demands of middle-America -- both in terms of price and in terms of content and applications, Prices will continue to feel pressure from the low-end with 'high-speed dial-up services and from the high-end as DSL providers look to wage a price war on their cable brethren. The next few years are going to be very interesting for both consumes and broadband service providers."

This report reviews the major events impacting residential broadband service, profiles trends in subscriber additions (and churn), outlines and analyzes the various broadband provider strategies, and discusses what 2005 will hold for this exciting arena.

This report contains:

-General Internet Adoption Trends

Maturation of the PC Adoption Curve

Maturation of the Internet Adoption Curve

Implications: Declining Interest in Upgrading to Broadband

-Broadband Adoption among U.S. Households

-Forecasting Broadband Demand through 2008

For a complete index of this report click on http://www.researchandmarkets.com/reports/222403

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