Promote Your Book with a Powerful Press Kit -- September is Shameless Promotion Month

Every author knows that books dont sell themselves. In fact, once authors complete the book that they put so much of their time and self into, theyre only half finished. The fact is that if authors want their book to sell, they have to get out there and actively promote it.

Hilton Head Island, SC (PRWEB) September 1, 2004 -- Every author knows that books dont sell themselves. In fact, once authors complete the book that they put so much of their time and self into, theyre only half finished. The fact is that if authors want their book to sell, they have to get out there and actively promote it.

During the promotion phase, most authors know they need to introduce their book to the media, reviewers, distributors, and bookstores, but few know how to make these outlets actually care about their book. The secret is to make your book stand apart from the thousands of others published each year. Any author can do this by creating powerful promotional pieces that effectively market the book.

Since September is Shameless Promotion Month," now is the time to create powerful promotional pieces so you can go out and shamelessly promote your book. As author and Master Writing Coach Dawn Josephson advises, The media, bookstores, and reviewers will only take notice of your book if youve written promotional pieces that generate interest and show off your books potential." In her book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8), Josephson provides authors with the information she gained by interviewing decision makers to learn what they want to see in press kits.

In addition to telling authors what the decision makers want to see, Josephson also includes several examples of powerful and effective promotional materials that have helped authors propel their book sales. This is important, because without a powerful press kit, your book will get lost in the pile. A professional looking press kit increases your credibility and chances for a favorable response.

Although September is Shameless Promotion Month," you dont want to come across as just shamelessly promoting your book and not knowing what youre doing. Therefore, Josephson advises, As you venture out into the book marketing world, keep your new press kit always within arms reach. Present your books new press kit to anyone who could benefit from stocking or selling your book, and enter every interaction with the other persons goals in mind. Then watch as your book sales soar."

Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits.

For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, please call 1-866-372-2636 or send an email to Amy@cameopublications.com.

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