Penn Media Announces Diet & Health Center

Penn Media announced today the unveiling of their new Diet & Health Center site. This site was created to develop leads for marketers wishing to target those interested in the health related vertical.

Mokena, IL (PRWEB) August 31, 2004 -- Penn Media announced today the unveiling of their new Diet & Health Center site. This site was created to develop leads for marketers wishing to target those interested in the health related vertical.

VP of Advertising Jeanie Davis said, "We are simply responding to the marketplace. Creating a site where we generate leads from health conscious consumers, dieters, specific health conditions, etc. is a way to leverage our reach to millions of subscribers of health-related e-zines."

All leads will be generated by driving traffic to the site from contextually based e-zines. Penn Media has over 9 million subscribers to health-related publications in their network. Sean Murray, head of quality assurance said, "The leads are qualified because they are not incentivized, they are customized for each client and a thorough hygiene process is undertaken to assure high accuracy rates for the addresses."

For more information on The Diet & Health Center, contact:

Erin Chambers

Product Manager

708-478-4500 Ext. 144

erin@pennmedia.com

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Penn Media, http://www.pennmedia.com, is the worlds largest email publisher with over 62 million subscribers and 900+ publications ranging from daily recipes to daily jokes. Penn Media is a privately held company based in the south suburbs of Chicago. Some of Penns clients include Kraft, Microsoft, Dole, Xerox, USPS and Johnson & Johnson, Nationwide insurance and Citicorp.