RateItAll Launches Interactive Internet Yellow Pages (IYP) Service

RateItAll, Inc, a leading aggregator and publisher of public opinion, recently launched a beta version of an interactive yellow pages service that allows users to find local merchants based on user rating.

San Francisco, CA (PRWEB) September 2, 2004 -- RateItAll, Inc. (www.rateitall.com), a leading aggregator and publisher of public opinion, recently launched a beta version of RateItAll Local (www.ria-local.com), an interactive Internet yellow pages service that lets users find and share opinions on local restaurants, professionals such as doctors and accountants, retail stores, and other local merchants.

Listings are indexed by category (e.g. San Francisco Dry Cleaners) with the highest rated merchant appearing first. Clicking on the merchant name allows visitors to RateItAll Local to access reviews posted by community members, a ratings breakdown graph for that merchant, as well as contact information and driving directions.

We like to think of RateItAll Local as the local yellow pages with a brain," says RateItAll co-founder and COO Lawrence Coburn. So instead of just browsing through alphabetical lists of vendors, you get the benefit of learning from the experiences of others in your community before deciding where to spend your money.

Currently, RateItAll Local is available in beta for San Francisco (http://www.rateitall.com/c-ll-10-san-francisco-directory.aspx), CA and Rochester (http://www.rateitall.com/c-ll-39-rochester-directory.aspx), NY. RateItAll plans to expand to more than 50 US cities by the end of 2004.

We think RateItAll Local has the potential to turn local search on its head," says Coburn. Why choose a merchant based on alphabetical listings when you can choose one based on reputation?"

The RateItAll community includes more than 100,000 registered reviewers.

A wireless version of RateItAll Local that will allow users to give instant feedback on merchants via their mobile phones will be available in 2005.

About RateItAll

Founded in 1999, RateItAll is a pioneer in the area of user-generated content. With more than a million ratings across thousands of topics, RateItAll is one of the worlds largest and most diverse collections of consumer-driven opinions, ratings, and reviews. RateItAlls proprietary demographic filter allows users to isolate the opinions of various age and gender groups. RateItAlls WebLister tool allows RateItAll members to create, publish, and manage their own interactive ratings lists. RateItAll also assists clients such as Kraft Foods and PriceGrabber, Inc. with their consumer review offerings.

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