National Business Furniture Adds Scene7 Dynamic Imaging to NBF.com Allowing Customers to Change Colors of Office Furniture

Ability to change the colors of office chairs and office desks improves the buying process and customer experience at NBF.com.

Milwaukee, WI (PRWEB) November 3, 2008 -- National Business Furniture, a K+K America company, has been improving the online shopping experience for customers by using Adobe Scene7 (http://www.scene7.com/) to deliver dynamic imaging on NBF.com. This new functionality debuted last spring on NBF.com (http://www.nationalbusinessfurniture.com/) and has since been added to hundreds of office furniture products across the website.

National Business Furniture markets and distributes office furniture to small and large corporations as well as government entities. Much of the furniture that NBF sells can be purchased in a variety of fabrics and finishes. With Scene7, NBF is able to provide detailed, enhanced views of office chairs (http://www.nationalbusinessfurniture.com/Browse/Office-Chairs/Computer-Chairs.aspx) and office desks; enabling consumers to zoom in on products to see greater detail. In addition, customers can dynamically change the color on hundred of items; giving them greater confidence in their office furniture selections. NBF has been very pleased with the results and the improvements to the customer experience.

"Our customers love being able to change the fabric and finish colors on our chairs and desks. Seeing the product in the color you want before you buy it is very reassuring. At NBF.com, we're giving our customers the confidence that they're making the right decision," said Rick Wachowiak, General Manager for National Business Furniture.

In addition to the improved shopping experience for NBF customers, Scene7's publishing system uses single master-images to produce multiple image derivatives on demand - significantly decreasing the time and costs associated with image creation and publishing. That has been a huge benefit for NBF, a company that manages the production of several catalogs and 5 different website brands.

"The production time saved by using Scene7 has been tremendous. Previously, we were spending more than twice the amount of time finding and resizing images for different uses. Now, Scene7 handles it on the fly," said Eric Nebbia, Ecommerce Director for National Business Furniture.

About National Business Furniture

National Business Furniture was founded in 1975 as an office furniture catalog for corporate offices, small businesses and government agencies. Since then, NBF has expanded into the school, church and home office markets through three catalog brands, five websites and an experienced sales team.

In 2006, NBF was acquired by K+K America, LLC, the leading group of business-to-business mail order companies in North America.

For a complete selection of executive office suites and traditional office furniture such as desks, chairs, file cabinets, bookcases and reception furniture, or for a free catalog (http://www.nationalbusinessfurniture.com/CatalogRequest.aspx), go to NBF.com. Or visit any of the NBF family of brands including: OfficeFurniture.com (http://www.officefurniture.com/), OfficeChairs.com, Alfax and Dallas Midwest.

Contact:

Dean Stier

414-276-8511

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