Internet Expert Scott Cleland Comments on What Demise of Google-Yahoo Partnership Means

Department of Justice (DOJ) concluded ad partnership was illegal and anti-competitive; Google has monopoly market power.

McLean, VA (PRWEB) November 5, 2008 -- The following comments on Google's withdrawal from the proposed Google-Yahoo ad partnership can be attributed to Scott Cleland, President of Precursor LLC (http://www.precursor.com/bio_long.htm):

•    "We now know the DOJ concluded the proposed Google-Yahoo ad partnership was illegal and anti-competitive and that Google has monopoly market power."*

•    "Google won. It permanently crippled Yahoo, its current top competitor, and sidelined its future top rival, Microsoft, for almost a year."

•    "Far from being the benign search engine most people know, Google is a take-no-prisoners monopolist, with an extensive predatory playbook to thwart competition."

To better understand the DOJ's antitrust concerns, please see the white paper: "Googleopoly II: Google's Predatory Playbook to Thwart Competition (http://www.googleopoly.net/)"; it identifies and documents the twenty-six different sources of Google's market power and the five different anti-competitive strategies Google employs to foreclose competition.

*See the statement from the Department of Justice for more information. (http://www.usdoj.gov/opa/pr/2008/November/08-at-981.html)

About Precursor LLC (http://www.precursor.com/)

Precursor is an industry research and consulting firm, specializing in the converging techcom sector. Precursor offers rare forward-looking expertise and national credibility at the nexus of: capital markets, public policy and techcom industry change.

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