Up with Obama: New WereWorthIt.com Self-Esteem T-shirt Celebrates Election of First African-American President

The election of the nation's first African-American president has inspired a new product at WereWorthIt.com: A new self-esteem (http://store.wereworthit.com/barack-tshirt.html) T-shirt.

New York (PRWEB) November 12, 2008 -- The election of Barack Obama (http://store.wereworthit.com/barack-tshirt.html) has inspired a new product at WereWorthIt.com: A new self-esteem T-shirt.

The new shirt -- which reads, "BARACK OBAMA BELIEVES I'M WORTH IT," -- was designed to highlight the commitment of the company to self-esteem, self-worth and the positive message that having an African-American president projects to the world, said WereWorthIt.com co-founder Eton Lacon.

"With the election of this transformational figure, children from all backgrounds will no longer be told what they can or cannot do -- no matter how big their dreams may be," said Lacon. "The ideas that fuel our company are closely related to Obama's message of hope. Like our new president, we strive to bring understanding between all people, regardless of race, age, gender and sexual orientation. While we may not always agree as a society, it's important to communicate with each other in a respectful manner that will help our country and world move forward."

The Barack Obama shirt, which retails for $17 at the company's Web site, is 100 percent cotton and is available in a variety of colors and sizes. WereWorthit.com also offers free shipping for orders placed in the United States.

About We're Worth It

The concepts behind Eton and Margarette Lacon's business are simple: "I'm Worth It," "You're Worth It," "We're Worth It." The married couple felt that anger and negativity are consuming our society. Every time a person listens to the news, they hear accounts of murder on our streets, rising unemployment, rising gas prices, the war, home foreclosures, and people wearing negative statements on there bodies. All of this reinforces negativity -- a sentiment the couple hopes to overcome.

In addition to their T-shirts, the Lacons conduct seminars on self-worth and self-esteem for various organizations, including Hour Children, which helps formerly incarcerated mothers re-bond with their children after serving time.

For more information on the "We're Worth It" line of cotton and organic T-shirts promoting self-esteem and self-worth, please visit www.WereWorthIt.com.

Media Contact:

Eton Lacon

718-465-6269

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