The Weather Channel Mobile Introduces The Next Generation Of The Weather Channel® For Blackberry

New Weather Application Offers Most Precise Weather Data Available

Atlanta, GA (PRWEB) November 6, 2008 -- The Weather Channel Mobile introduces its latest weather application for Blackberry devices, The Weather Channel 2.0 for Blackberry. The new application includes enhancements such as GPS Location Tracker, interactive maps with user-controlled weather layers, and a convenient home screen temperature indicator that turns red when severe weather threatens.

The new weather application provides consumers with accurate, localized weather data with enhanced features such as metro traffic maps, the ability to nickname and save favorite locations (i.e. Mom's house), and the ability to e-mail or text weather information straight to friends and family.

Using GPS, The Weather Channel can pinpoint a user's location and provide detailed conditions within 2 kilometers with proprietary technology from The Weather Channel. This type of technology - combined with a fresh new look, navigation model, and personalization features - sets The Weather Channel 2.0 apart as the most precise weather application available for Blackberry.

The Weather Channel 2.0 for Blackberry includes enhancements such as:

• Customizable maps with user-controlled weather layers like radar, clouds, snowfall and more.

• Integration with the Blackberry calendar

• Integration with the Blackberry address book that allows sharing weather information with contacts in your address book, via e-mail or text message.

• The ability to save up to 20 locations and add personalized labels - for example "Empire State Building" or "Ben's School."

• Metro traffic maps and incident detail help with daily activity planning.

• Home screen temperature and severe weather indicator

The application can be purchased at www.weather.com/smartphone, http://www.builtforblackberry.com and http://www.handango.com starting November 3. Prices range from $12.99 for three months to $34.99 for one year.

About The Weather Channel Interactive

The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCI reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including weather.co.uk, meteo123.com, wetter123.com, canaldotempo.com and weather.com/espanol.

For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit weather.com/press.

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