VoloMedia Names Gravitas Agency of Record

Gravitas Communications announced that VoloMedia has retained the firm as its agency of record.

New York (PRWEB) November 10, 2008 -- Gravitas Communications, a strategic communications and PR agency that specializes in digital technology and media, today announced that VoloMedia, the leading provider of advertising and analytics for downloadable media, has retained the firm as its agency of record.

Based in Sunnyvale, Calif., VoloMedia extends the reach of advertising in downloadable video and audio content from the browser all the way to portable devices. The company's patent-pending technology enables dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management within downloadable video and audio, including podcasts.

VoloMedia selected Gravitas to help establish awareness of the company in the new media landscape, and to widen its footprint as a primary player in downloadable audio and video advertising.

"VoloMedia's technology is used by some of the world's largest and most well known media companies," said Jeff Karnes, vice president, marketing and products for VoloMedia. "We chose Gravitas because the team understands the changing media landscape and is well-versed in working with emerging companies that need to capture multiple audiences."

Gravitas is working with VoloMedia on a comprehensive communications program focused on strategy, thought leadership, national and trade media relations, and event marketing.

"We are excited about working with a company that is building new business models for downloadable media," said Jocelyn Johnson, founder and CEO of Gravitas Communications. "With the online advertising market rapidly evolving, VoloMedia has an opportunity to establish itself as an industry standard."

About VoloMedia Inc.

VoloMedia is the leading provider of advertising and analytics for downloadable media, extending the reach of video and audio from the PC to the portable device. The company's patented products and technologies enable dynamic advertising insertion and rotation, targeting, measurement, reporting and campaign management. VoloMedia's products and services are utilized by some of the largest and most well known media companies, including MSNBC, Fox News, and Public Radio International, to unlock the value of their downloadable media by enabling advertisers to accurately reach and measure high-value audiences. Founded in 2005, the company is headquartered in Sunnyvale, CA and is funded by Mayfield Fund, Sutter Hill Ventures, and Worldview Technology Partners. www.volomedia.com

About Gravitas Communications

Gravitas Communications is a strategic communications firm based in New York with offices in St. Louis and Silicon Valley. The company provides core public relations and marketing communications services for public and private companies, from household names to startups. Founded in 2005, Gravitas works with some of the top brands in their respective industries and helps emerging brands attain wider recognition and a foothold in the marketplace. More information about Gravitas Communications can be found at www.gravitas-pr.com.

For more information, please contact:

Jessica Pessah

646-327-2901

jpessah@gravitas-pr.com

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