Fun And Style Is Back In Silver Jewelry

"Does silver jewelry really have to be conventional to the point that we have learned to not expect new trends anymore?" Asks George Ahrens, concept designer of sterling silver jewelry e-tailer BlueOcean Jewelry. Admittedly the limited ability of current online stores to introduce trends was the driving energy behind the quest to change all that and bring colors, style and fun back to America.

(PRWEB) September 16, 2004 -- "As I understand there are European style elements present in your current Fall collection, is it just one more European import collection?" the obvious question of fashion magazine editors. Ahrens puts some emphasis on the statement that a new process to think outside the fashion trend box has reached us, and the current showcase at http://www.BlueOceanJewelry.com/ is just the beginning of this new wave in jewelry. "Sure, I don't deny there are some European influences, as well as hints of ethnic Asian style elements. Yet a strong, almost dominant line of bold and colorful semiprecious gemstones contribute to the visually smart elegance and sophistication of many designs we use." Web site visitors are introduced to a fresh breeze in style.

Created for women in their 20's and 30's it's certainly not suitable for everyone. Colorful gemstones that express vitality and dynamic energy are often desired accessories of these age groups. With expressive, yet classic designs the trend seems to go back to fun and timeless elegance in jewelry. "Absolutely, jewelry should be fun and enjoyable to wear" responds Ahrens, "I personally am not delighted to see these static jewelry collections that never seem to change their basic approach, and just seem to differ in weight of diamonds used".

Styles in the apparel industry change more frequently than in jewelry. Traditional jewelry design has always a greater longevity. That doesn't mean there haven't been any new ideas since the 1950's. Especially in Fall 2004 everyone can participate now to break up their old static jewelry habits and let fun and style enter their lifestyle again. With over 140 fashion designs perhaps one of the freshest new discoveries of the season.

For additional information contact:

Nyoman Tistawati

8721 Santa Monica Blvd # 321

Los Angeles CA 90069-4507

About BlueOceanJewelry.com

BlueOceanJewelry.com is an online retailer shipping nationwide. With the fresh input of George Ahrens as conceptional co-founder the company will introduce at least three collections per year. He has previously developed jewelry collections in Europe, Asia and New Zealand. BlueOcean Jewelry will further establish their presence in the local jewelry market and schedules exporting to European countries in early 2005.

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