Right On Interactive's 5Buckets Now Available on the Force.com AppExchange from Salesforce.com

Salesforce.com customers can now deploy 5Buckets for building better relationships throughout the customer lifecycle within Salesforce CRM

San Francisco, California (PRWEB) November 11, 2008 -- Salesforce.com Dreamforce Conference - Right On Interactive today announced the availability of 5Buckets on the Force.com AppExchange. 5Buckets is an integrated marketing automation solution that enables marketers to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects from within Salesforce CRM. Built using the Force.com platform, 5Buckets for the Force.com AppExchange is immediately available on the Force.com AppExchange at http://www.salesforce.com/appexchange/.

The announcement was made today at Dreamforce '08, salesforce.com's user and developer conference.

5Buckets for the Force.com AppExchange functions as a "universal connector" integrating disparate databases with multiple marketing communication technologies, including email, voice, print, text, and fax. 5Buckets is designed to complement the applications and systems that organizations already have in place. This approach enables organizations to further leverage the investment they have already made with their existing marketing technology solutions by providing an easy to use interface that provides powerful integration capabilities.

"With 5Buckets, we can easily schedule and deliver a series of actions or events, such as sending emails, printing and mailing direct mail pieces, or creating tasks directly in Salesforce CRM," said Stephanie Jenkins, senior director, marketing communications, Conseco Insurance Companies. "As a result, we have become more efficient with internal resources and have increased agent engagement."

"5Buckets for the Force.com AppExchange is an on-demand subscription service that helps marketers automate the sophisticated and time-consuming tasks associated with customer lifecycle management," said Troy Burk, President, Right On Interactive. "5Buckets integrates multiple marketing technologies to allow automation directly within Salesforce CRM."

"5Buckets for the Force.com AppExchange helps marketers become more efficient and successful in their marketing efforts by delivering targeted communications to prospects and customers," said Clarence So, Chief Marketing Officer, salesforce.com. "Thousands of customers have installed applications via the Force.com AppExchange because partners like Right On Interactive provide immediate and effective business solutions to Salesforce CRM users."

About the Force.com Platform and AppExchange

Force.com is the only proven Platform as a Service for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 85,000 custom applications used by salesforce.com's 47,700 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire SaaS community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Right On Interactive

Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. Right On Interactive's "5Buckets" software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services including CRM implementation and optimization, email marketing production services, customer data analysis, data integration, and automation alignment. Some of Right On Interactive's customers include Marsh Supermarkets, Conseco, Wild Birds Unlimited, Colliers Turley Martin Tucker, National Pork Board, and ExactTarget. For more information please visit www.rightoninteractive.com.

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