Martha Stewart- Doing "A Good Thing"

Although there have been arguments that Martha Stewart as a brand was not working anymore, I disagree. She turned her indictment and sentencing into an opportunity.

(PRWEB) September 16, 2004

"While there are pros and cons on each side, I think Martha Stewart's request for 'finality' is brilliant from a public relations standpoint. She is remaining true to her brand no matter what," says Laura L. Maggio, APR, an 18-year accredited national leader and author in the field of public relations. "When a brand is working, there is usually no reason to change it. Although there have been arguments that Martha Stewart as a brand was not working anymore, I disagree. She turned her indictment and sentencing into an opportunity to tell the world that they can still count on Martha Stewart. She even brought the viewer through pictures of the holidays she would be missing, (the unstated being that we will miss her homemaking advice during these holidays) and verbally 'showed' us the garden she hopes to be out of prison in time to plant."

Laura L. Link earned her APR accreditation by PRSA in 1997, and holds a national office as 2004 National Assembly Delegate at Large for the Public Relations Society of America's International Conference. Laura L. Link is the author of 45 Days to Power Publicity, Learn the Insider Secrets to Getting the Word Out to be released in October 2004.

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