Apeer Licenses Workforce Collaboration Software Application to BBDO, Global Advertising Agency Network

BBDO Atlanta uses Apeer Professional to share images between art directors and designers for approval on work on product photos for client advertising campaigns.

(PRWEB) November 12, 2008 -- Apeer Inc., the world's first all-in-one group communication and collaboration application for digital media, today announced they have licensed their "review and approve" software to BBDO Atlanta. BBDO Atlanta, which is part of BBDO Worldwide, a global agency network with 287 offices in 79 countries, has transitioned from beta client to licensee of Apeer Professional.

BBDO Atlanta uses Apeer Professional to share images between art directors and designers for approval on work on product photos for client advertising campaigns. BBDO Atlanta VP Business and Technology Solutions, Russ Stanton will be on hand to talk about Apeer Professional during the Henry Stewart Digital Asset Management conference in Los Angeles on November 10 and 11, 2008.

According to Stanton, "Apeer Professional represents a new and better way for us to communicate and collaborate with one another by eliminating the delay and delivery problems we were experiencing with traditional file transfer, mail or e-mail services. Not only is it a powerful tool in terms of saving time, it's simple to use. It's IM on steroids."

"In the enterprise, the review and approve function of production workflow can constitute up to 60 percent of total workflow time and is ill served by current asset management tools," said Linda Jackson, Vice President of Sales, Apeer Inc. "Workforce collaboration with Apeer Professional is proving more and more essential as files get bigger, internet transfer is slower and overnight shipping costs skyrocket. It's fast, efficient and extremely cost effective."

About Apeer Inc.:

Apeer Inc. services enterprise customers through direct sales, offers Apeer Professional to small and medium businesses through Apeer.com and is actively pursuing integration opportunities. Apeer adds real-time audio and visual media interactivity to existing user communities.

By facilitating sharing and direct transfer of files, Apeer Professional creates personal and spontaneous connections that improve communications and helps build consensus and forge relationships through advanced collaboration.

The idea of creating a simple, useful way for people to experience "instant media" is a reality. Apeer provides a place in which people can connect with audio and visual media in new and exciting ways. For additional information, visit www.apeer.com.

###