Local Talent Offers Unique Marketing Tips to Businesses

Sheila Keller, owner of The Write Stuff Copywriting Services offers specially trained copywriting skills not taught in colleges or universities. Sheila Keller, owner and freelance writer trained under master copywriters, learning the insider techniques that sold over 13 million copies of one book through mail order.

(PRWEB) September 21, 2004 -- Sheila M. Keller, owner of The Write Stuff Copywriting Services, is a professionally trained, experienced, and published freelance writer and author. She specializes in direct marketing techniques that help businesses sell their products and services, increase clientele, and expand the bottom line.

A self-proclaimed 'writing junkie, she also writes 'for fun-how-to, childrens books, and young adult novels.

When asked why anyone should use her copywriting services, Sheila explains There are very few trained copywriters out there, so finding one thats truly skilled is extremely difficult. Thats because this particular form of writing is not taught in the community colleges or universities. Most copywriters arent professionally trained, as I am. Theyve never learned the inside secrets and special techniques that get results." She further states that most advertising copy is mediocre--writing that doesnt stir the imagination of potential customers, much less get their attention.

Thats not the case with Sheilas work. Having studied the unique art of copywriting with the renowned American Writers and Artists Institute in Delray Beach, Florida, Sheila has become one of its most talented graduates. Shes learned from the best in the business-the masters of their craft-and she knows all the secrets and techniques that have sold over 13 million copies of one book through mail order," so says fellow copywriter Raymona Abouzeid, a successful copywriter in her own right.

Businesses need to understand that their ads and promotional materials must address the following four criteria to be successful. These are 1) Benefits: what the product or service will do for the buyer; 2) an Idea: to reinforce the prospects preexisting beliefs and feelings, yet simple enough to be easily communicated; 3) Credibility: to give the prospect a reason to believe in the product, service, and the person or company selling it; and finally 4) a Track Record: every business should be able to prove their product, service, or claims). Without these four elements, an advertising campaign is dead on arrival. Of course there's a lot more to it, but these are the essentials.

When asked what kinds of things she writes, she responds Ive written grants, business plans, newsletters, contracts...you name it. But my specialty is direct mail marketing and business promotion. I also have experience in graphic design and layout, so I can offer a company one stop shopping for flyers, brochures, and more. The trick," Sheila says, is being able to switch back and forth between the many different writing styles. Writing to sell is a completely different style and requires skills not normally used in routine business writing." And then theres writing for children, but Sheila admits that's a whole different ballgame.

Sheila is a powerhouse of energy-and its infused in her writing. She cant help it. With 30 years of writing experience and the powerful skills and techniques shes learned, her writing sparkles with enthusiasm, energy, and best of all, gets the results that a business depends on.

So, while many claim to be writers and even make a living at it, few possess a real gift for the craft-the ability to create truly engaging and lively copy that draws readers in and moves them to action.

In addition to having done work for national companies like Nightingale Conant (specializing in motivational and self-improvement audio-tape programs) and Avathon (a health supplement company), Sheila has been producing results for Northern California businesses since the early nineties, but recently established The Write Stuff Copywriting Services in 2002. She also writes power-packed resumes for job-seekers that are guaranteed to get them the interview.

Contact Information:

Sheila Keller

707-592-1049

sheilamkeller@sbcglobal.net

THE WRITE STUFF

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