WebMetro Successfully Integrates Technology Trifecta for Launching Overland E-Commerce Site

Leading retailer of fine sheepskin and leather clothing Overland Sheepskin Company relies on interactive agency WebMetro to design and develop new e-Commerce website (www.Overland.com) integrating Microsoft Commerce Server, Mercado site search and merchandising, and Adobe Scene 7 dynamic imaging.

San Dimas, CA (PRWEB) November 12, 2008 -- Top interactive agency WebMetro recently completed integrating three major e-Commerce technologies to design and develop a new website for sheepskin fashion retailer Overland Sheepskin Company. "We selected WebMetro because they proved their team could provide a robust e-Commerce (http://www.webmetro.com/ecommerce.htm) solution, engaging merchandising features, great website design, and simultaneously incorporate search engine optimization strategies," commented Dave Lindberg, Overland Director of e-Commerce and Marketing.

Overland experienced a major e-Commerce bottleneck when its former website could not handle the amount of traffic received due to dramatic growth in site traffic and customers. Recognizing that customer satisfaction and user experience is critical to their success, Overland came to WebMetro seeking a scalable, flexible e-Commerce solution in addition to redesigning the website (http://www.webmetro.com/design.htm) and improving merchandising features. As a Microsoft Certified Partner, WebMetro determined Microsoft Commerce Server 2007 would provide Overland with the reliability and enhanced platform the sheepskin retailer needed to support more than double the traffic to its website. Feature enhancements of Microsoft Commerce Server 2007 include but are not limited to advanced search, enhanced sorting and filtering of products, interactive customer service, online order tracking, product reviews, built-in fraud control, web analytics integration, and enhanced shopping cart/checkout process.

During the Microsoft Commerce Server implementation period, WebMetro included search engine optimization (SEO) (http://www.webmetro.com/seo.htm) development to help Overland maximize website presence in search engine results. Titles, meta keywords and meta descriptions were setup within the database to be easily modified by the Microsoft Commerce Server catalog manager.

Mercado was chosen for its navigation, site search, and merchandising capabilities to quickly connect shoppers with Overland's products. Adobe Scene7 was selected for its dynamic product viewing system, allowing consumers to pan product photos at multiple sizes, zoom in and out on an image, view multiple colors, and also view alternate angles of any given product.

The new Overland website is the result of powerful collaboration between WebMetro and the sheepskin retailer. WebMetro's designers created custom designs to meet Overland's business objectives and ultimately convert browsers into buyers. "It's been a true pleasure to work with the people at WebMetro - their thoughtful and thorough approach to managing the elements of this project has been greatly appreciated. Now that it's live, the web site feels right, looks right, and works well," said Lindberg.

About Overland

Family-owned and operated, Overland, Inc., has been offering premium sheepskin, leather and fur clothing, and home and auto accessories for more than 30 years. With styles ranging from rugged Western to classic and contemporary, Overland offers an extensive collection of the finest shearling, leather, fur and fabric coats, in addition to UGG Australia products, premium clothing, jewelry and sheepskin and leather bags. Overland is also well-known for luxurious home and auto accessories, including sheepskin and cowhide rugs, designer rugs and pillows, sheepskin car seat covers and more.

About WebMetro

Since 1995, WebMetro has delivered powerful Internet marketing services to help online advertisers maximize ROI and profitably gain market share. Headquartered in Los Angeles, WebMetro is one of only four agencies in the Southern California area named a Top Interactive Agency by BtoB magazine, a premiere marketing authority. WebMetro has also been honored as one of America's Fastest Growing Private Companies by Inc. magazine, #1363 overall and #72 in the Top 100 Businesses in Los Angeles-Long Beach-Santa Ana, CA. Internet marketing services include pay per click advertising, search engine optimization, Internet consulting, e-Commerce development, content management systems, website design and development, online video marketing, and web analytics. Clients range from Internet-only entrepreneurs to Fortune 50 companies. WebMetro publishes a blog titled Digital Marketing Factor at http://www.webmetro.com/Blog/ with Internet marketing insight, advice, and musings. For more information on how WebMetro helps online advertisers Unleash the Power of Digital Marketing, call (866) 922-4632 or visit www.WebMetro.com.

WebMetro

Lydia Chen Shah, 909.599.8885

Overland

Dave Lindberg, 802.325.2629

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