The Oxford Princeton Programme Creates New Course Focused on the Importance of Fuel Technology; Targeted towards fuel marketers, the course helps to break a preconceived commodity mindset to market products better.

PRINCETON, NJ (PRWEB) October 18, 2004 -- The Oxford Princeton Programme, the worlds leading provider of training solutions to the energy, commodity and derivative industries, addresses oil industrys commodity image" in a new course called Gasoline and Diesel Fuel Technology. Targeted to fuel marketers, the course provides an introduction to gasoline and diesel fuel technology. It discusses topics such as refining, blending, specifications, performance, environmental aspects and the use of additives, along with the current and future challenges faced by motor manufacturers, oil and additive industries.

The key challenge for gasoline and diesel fuel marketers is to move their product away from its commodity image," explains Roger Hutcheson, course director and technical director of Cameron Associates. The reason lies in differentiation. If the product is seen just as a commodity, then all products are seen as the same and customers merely buy the cheapest on the market. The trick for fuel marketers is to advertise why their fuel is better and to do this, an understanding of fuel technology is required. This course will help delegates to break the preconceived commodity mindset."

Roger Hutcheson is the technical director of Cameron Associates, an independent automotive fuel and environmental consultant firm. Prior to founding Cameron Associates, Roger worked for Shell for over 30 years, specializing in gasoline and diesel fuel technical marketing. He has recently updated the U.S. Society of Automotive Engineers Automotive Fuels Handbook.

"The Oxford Princeton Programme follows the energy industry on a minute-by-minute basis," said Clara Lippert, president of The Oxford Princeton Programme. Adding a gasoline and diesel fuel technology course feeds the industry need for more education in this segment of the industry and compliments our Gasoline Technology -- Specifications, Quality, Blending Components, Additives and Market Developments and Automotive Diesel Fuels -- Fuel Manufacture, Product Quality, Engine Design and the Potential for Additives courses."

Gasoline and Diesel Fuel Technology is a three-day intensive course. The first scheduled date will be March 15 -- 17, 2005 in Oxford, UK

ABOUT THE OXFORD PRINCETON PROGRAMME

The Oxford Princeton Programme is the worlds leading provider of training solutions to the energy, commodity and derivatives industries. In addition to PrincetonLive.com, which offers more than 20 energy and commodity web-based training modules, The Oxford Princeton Programme provides more than 70 instructor-led training courses. Courses include views of oil, power, liquefied natural gas and a variety of other energy, commodity and derivatives topics for both technical and moderate audiences. For a complete list of courses and for other information, visit http://www.oxfordprinceton.com.

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