Statistics Show IRON Solutions Newly Redesigned IRONsearch.com Site More Popular Than Ever Before Company Unveils New Usage Statistics at Trade Talk Event

IRON Solutions (www.IRONsolutions.com), the leading online partner for equipment manufacturers, dealers and personal sellers, released new usage statistics today showing that its newly redesigned IRONsearch.com Web site is attracting thousands of new users with its improved functionality and usability.

Kansas City, MO (PRWEB) November 14, 2008 -- IRON Solutions (www.IRONsolutions.com), the leading online partner for equipment manufacturers, dealers and personal sellers, released new usage statistics today showing that its newly redesigned IRONsearch.com Web site is attracting thousands of new users with its improved functionality and usability.

"More than 1.5 million equipment searches were completed on IRONsearch.com since its re-launch in July 2008," commented Scott Derksen, IRON Solutions Chief Information Officer. "The first week of September produced the largest number of equipment searches conducted on our site since its origination in 1999. We continue to be committed to providing the best online equipment resources for buyers and sellers."

The newly redesigned IRON Search Web site offers its users a more efficient approach to managing accounts and locating equipment. Buyers now have access to advanced locator tools and dealers also have several new feature options.

Feedback from current and new users of IRONsearch.com is overwhelmingly positive. Findings from the latest site usage study include:

•    Since the launch of the new site in July, site visits have increased 37 percent.

•    In the same time period, time used per session has gone up 39 percent.

•    Unique visitors to the site have increased 11 percent, with site visitors viewing 10 percent more pages than before.

•    IRON Search continues to be the leader in the North American used equipment search portals with 63,000 active listings and 41,551 new listings added to date in 2008.

One of the most popular sections of the site is the "appraisals" tool, which allows site users to value equipment before posting it for sale or prior to purchase. The online appraisals available on IRONsearch.com are driven by IRON Solutions Official Guides. IRON Solutions Official Guides are the industry's gold standard in equipment valuation data, and are accepted as the industry standard by equipment manufacturers, equipment dealers, banks and financial institutions, insurance companies, and government entities.

"Machine valuation information from the IRON Solutions Official Guides is based on billions of dollars of used equipment sales reported to IRON Solutions each year by equipment dealers, manufacturers and auctioneers from across North America," explains Derksen.

"Unlike equipment classified providers, who occasionally provide simple averages of advertised machine prices in their publications, or others who list raw auction data for a small geographical area, each day the IRON Solutions team of editors and analysts actively research individual machine transactions in detail, examining and considering optional equipment descriptions, machine condition and other key factors including market conditions. This is what makes our data superior in accuracy and relevance to our users, and why for decades our data has set the bar very high as the industry's gold standard for equipment valuation."

In addition to the online redesign, IRON Solutions recently announced its new print alliance with Farm Progress Companies, providing IRON Search sellers a new cross media outlet for machines in their IRON Search inventory to reach an additional 620,000 Farm Progress readers/buyers each month.

"Equipment dealers have been very responsive to the new opportunity provided by IRON Solutions to promote their equipment in an audited state and regional print medium," reports Derksen. "Our unique approach to displaying the used equipment for sale is by manufacturer, equipment type and model number, making it simple for buyers to find equipment quickly. The new IRON Search section in the Farm Progress publications, is efficient and powerful, and gives dealers another way to turn their inventory and grow their business."

Other new features for dealers and buyers added to the IRONsearch.com Web site include:

•    Dealer Locator: This feature allows dealers to select from three levels of listings: Basic, Enhanced, and Premium.

•    Featured Listings: This feature works for dealers who need immediate visibility. It offers them a one-click access to an equipment listing.

•    Appraisal Tools: When new equipment is added to the site by growers, it is automatically appraised to provide an industry standard for what the equipment is worth in order for growers to competitively price their equipment for sale.

For more information or to log on to the IRON Search site, please visit www.IRONsearch.com.

About IRON Solutions, Inc.

IRON Solutions, www.IRONsolutions.com, is the leading source of Equipment Market Intelligence™ for used agricultural, industrial and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to equipment manufacturers, equipment dealers, producers and equipment finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and www.IRONsearch.com, the industry's largest used tractor and equipment Web site.

© Copyright 2008. IRON Solutions, Inc. All Rights Reserved. IS-004 11/08

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