Coffee Drinkers Search for Sustainable, Environmental Products, Find Aroma Café Culture's Gourmet Coffees

AromaCaféCulture.com is supporting the Rainforest Alliance, ensuring that Gourmet Coffees remain a sustainable product, bringing peace of mind to millions of coffee drinkers.

Los Angeles, California (PRWEB) November 14, 2008 -- According to Aroma Café Culture, recent trends suggest that people around the world are sitting up and taking notice of the environmental and human damage that comes from harvesting particular products, such as coffee beans. Because of this, many consumers are seeking out companies that have committed to grow products through sustainable agricultural techniques, thus being more responsible in their production efforts. Aroma Café Culture is a company that has been proactive in this area by supporting the Rainforest Alliance Certification for the specialty gourmet coffees they distribute in the US.

"Many of us rely upon our morning cup of coffee or evening espresso, but it shouldn't be done at the expense of the rainforest or the people growing the beans," explains Lili Rousso, marketing director of online retailer Aroma Café Culture (www.AromaCafeCulture.com), an authorized U.S. distributor of Italian Gourmet Coffees. "We are proudly supporting all environmental efforts both in producing coffee and in making sound purchases of it."

Aroma Café Culture first supported the Rainforest Alliance Certification for the specialty gourmet coffees they distribute throughout the US in 2004. The Rainforest Alliance involves coffee producing companies actively investing in the areas where the coffee is being harvested, by improving the technology being used. The program helps produce quality coffee for consumers, while improving social and environmental conditions for those in the growing communities.

The Rainforest Alliance certification process includes making sure that coffee producing companies are in compliance with thorough environmental and social standards. By following the guidelines, some gourmet coffee producing companies are able to offer a sustainable coffee.

"What these companies are doing in these three communities absolutely makes a difference for a lot of people," adds Rousso. "Rather than walking into a store and buying any coffee off the shelf, people can trace exactly where the coffee comes from and how it was produced thanks to the Rainforest alliance logo. That makes a lot of difference to consumers."

Aroma Café Culture's Specialty Gourmet Coffee is 100 percent Arabica coffee that has been made by blending coffees that come only from the three sustainable production areas. With the Rainforest Alliance Certification, consumers are ensured that the coffee was grown under favorable conditions, using only environmentally friendly technologies. The Rainforest Alliance Certification is the largest certifying body in the Global Forest Stewardship Council (FSC) System and for over 15 years has been a driving force behind socially responsible and environmentally friendly farming practices.

Aroma Café Culture's Specialty Gourmet Coffees are characterized by aromatic notes and floral sweetness. The product lines features whole bean espresso available in 2.2 lb bags, and ground espresso available in 8.8 oz cans. Shipping is free with a purchase of over $99.

About Aroma Café Culture:

Aroma Café Culture, Inc., in Los Angeles, CA, is an authorized U.S. distributor of Italian gourmet coffee lines created from sustainable and socially just coffee communities in areas such as: Honduras, Peru and Columbia. Aroma Café Culture distributes gourmet lines of coffees that have been awarded the Rainforest Alliance Certification for following strict environmental and social standards for harvesting coffee beans. To learn more about Aroma Café Culture, visit the Web site at www.AromaCafeCulture.com

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