Advanced Media Productions Expands Regional Internet Marketing Seminar Series with Presentations on Pay-Per-Click Implementation and Web Site Enhancements to Improve Conversion Rates

The third installment of the Advanced Media Productions Internet Marketing Seminar Series will be held in the Natick, MA Hampton Inn on October 26, 2004. This seminar, for marketing professionals and business owners, will discuss how to implement a successful pay per click search engine advertising strategy, as well as how certain web site improvements can simultaneously reduce marketing costs while increasing sales.

NATICK, MA (PRWEB) September 24, 2004 -- Advanced Media Productions has recently announced that the third installment in its Regional Internet Marketing Seminar Series will be held in the Hampton Inn in Natick, MA on October 26, 2004 at 6:00 PM. This seminar will demonstrate to marketing professionals and small and mid-size business owners how they can run a successful self-funding pay-per-click campaign using Overture Precision Match and Google AdWords and how certain improvements to web site design, content, and navigation can increase sales while simultaneously reducing marketing costs.

Pay For Placement Advertising: Running a Successful Self-Funding Pay-Per-Click Campaign

Paid search has become the ad engine of online advertising but many small-to-medium size businesses are having a hard time managing their pay-per-click listings and ROI," said Advanced Media Productions Vice-President of Marketing and Sales Louise Rijk. This Internet marketing presentation will introduce attendees to the basics of pay-per-click campaign implementation and management and how to set goals for a successful pay-per-click campaign".

Web Site Conversion: Improve Web Site Conversion Rates to Reduce Sales Costs and Generate More Revenue

According to Rijk, Visitor-to-sales and visitor-to-lead conversions are the most important measurements of web site success". This presentation will introduce attendees to strategies they can implement to improve web site conversion rates and increase sales, including web site visual design, usability, content, and messaging. This Internet marketing presentation will also cover the basics of website analytics and A/B testing and how they can be used to improve web site conversion rates.

More information on the Advanced Media Productions Regional Internet Marketing Seminar Series

For more information on this seminar, visit the Advanced Media Productions Internet Marketing Seminar Series Page, or contact Louise Rijk by telephone at 1-888-522-2726 extension 17, or via email at publicrelations@advmediaproductions.com.

About the Advanced Media Productions Internet Marketing Seminar Series

The Advanced Media Productions Internet Marketing Seminar Series is a collection of presentations on Internet marketing and e-commerce strategies for marketing professionals and small and medium-size business owners. These seminars are held periodically in a variety of locations throughout Eastern Massachusetts. Topics covered in this Internet marketing seminar series include:

- Setting goals for a pay-per-click campaign.

- Keyword research and keyword research tools.

- Writing content for pay-per-click ads.

- Bid management and ROI tracking.

- Click fraud monitoring and detection.

- Improving web site content, messaging, and visual design to increase traffic and improve conversion rates.

- Web analytics and web analytic tools.

- A/B split testing and how they may be used to improve conversion rates.

About Advanced Media Productions

Advanced Media Productions is a full service Boston-based Internet Marketing and Web development company and one of New Englands leading providers of creative internet marketing strategy and web design, web development, search engine marketing, Internet marketing, and managed web hosting.

Contact: Louise Rijk

Advanced Media Productions

1-888-755-5151 x17

publicrelations@advmediaproductions.com

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