Argela Wins Oracle Innovation Award with its Multimedia Sponsored Call

Today Argela announced that the company was honoured with Oracle PartnerNetwork Innovation Award for Europe, Middle East and Africa. The award-winning solution is called Multimedia Sponsored Call, which is part of the Targeted Advertising Platform offered by Argela. Conceived for the Telecommunications industry the solution gives operators freedom and flexibility to introduce enhanced ad-supported call and messaging services. Moreover it offers the ultimate targeting and profiling potential for advertisers – direct reach to accurately identified profiles. End-users also benefit: They get free or discounted communication, content or services when they watch or listen the ad.

ISTANBUL, Turkey (Business Wire EON) November 13, 2008 -- The Oracle PartnerNetwork(OPN) Innovation Awards for Europe, Middle East and Africa (EMEA) are awarded twice a year and celebrate partners that use Oracle technology and products in novel ways to create value for customers and gain new business. Multimedia Sponsored Call, being one of the 58 applicants from 16 countries across Europe, Middle East and Africa, won the attention of EMEA Innovation Board, made up of 14 Oracle senior managers across all Oracle EMEA countries and lines of business, which evaluates awards submissions from Oracle partners.

Making an assessment on the issue Paolo Cinieri, Innovation Development & Deployment Director, Oracle, said: "Innovation is a way of life at Oracle and is not only about products from our own R&D department; it involves working with our partners to develop cutting-edge solutions. The OPN Innovation Awards provide us with an excellent opportunity to encourage and reward the outstanding initiatives that are being developed in our partner community. We are delighted to be recognising Argela for their truly innovative Multimedia Sponsored Call that definitely supplies the missing link between the telecom world and the advertising world."

Hakan Erdemli, VP of Sales & Marketing, Argela said: "It is definitely an honour to win this prestigious award with our distinguished solution multimedia sponsored call, which is part of our targeted advertising solutions." And added: "This award means a lot to us because this is an affirmation of our strong commitment to innovation which we see at the heart of our business. We currently have ongoing international projects for targeted advertising solutions and we strongly believe that we will now have even more expansion in the global markets with the recognition and visibility brought by the valuable OPN Innovation Award."

About Argela

Argela provides telecom operators with turn-key next generation solutions with a strong commitment to developing the most innovative products and services, understanding operators' needs, customizing solutions accordingly and building a continuous relationship with its partners and customers. These solutions include targeted advertising solutions including multimedia sponsored call, network convergence, service delivery & enablement, number portability, professional services and services infrastructure. Argela is combining its extensive telecom expertise with its high energy and ultimate passion to add value to its customers' business.

www.argela.com