AS ELECTION NEARS... STYLE ICON" PATRICIA FIELD TEAMS UP WITH MTVs CHOOSE OR LOSE 20 MILLION LOUD" CAMPAIGN TO CREATE EXCLUSIVE VOTE TEE

After a highly successful run with her Lets Vote" tee, style maven Patricia Field whom first created the Politics meets Fashion," trend (since the early 80s with her Dump Regan" tee) is once again using her iconic status to create political awareness. Field has partnered with MTVs Choose or Lose 20 Million Loud, (a campaign devoted to mobilizing more than 20 million young adults aged 18-30 to vote in the upcoming Presidential election) to create the most

New York, NY (PRWEB) September 25, 2004 -- After a highly successful run with her Lets Vote" tee, style maven Patricia Field whom first created the Politics meets Fashion," trend (since the early 80s with her Dump Regan" tee) is once again using her iconic status to create political awareness. Field has partnered with MTVs Choose or Lose 20 Million Loud, (a campaign devoted to mobilizing more than 20 million young adults aged 18-30 to vote in the upcoming Presidential election) to create the most exclusive fashionably influential" voting tee yet.

Never before have so many celebrities, artists and designers showed their support and used their influence to make a political difference", says Field. The power of these young peoples can change the world, they have enough power to actually decide the election and we need them to take action and help make a difference. This is why Ive continued to design for the cause and support this urgent campaign."

The hyper colored, airbrushed and rhinestoned tee which says, I Love USA, Choose or Lose, Vote", which is signed by Patricia Field and MTV retails at $39.99 and can now be found exclusively at the MTV Store in Times Square (44th and Broadway) and at Patricia Fields store Hotel Venus (382 W. Broadway btwn Spring and Broome). Proceeds from this shirt will go to Chicks Rock, Chicks Vote. Founded in 2001 with a seed grant from the Dixie Chicks, Chicks Rock, Chicks Vote -- a program of Rock the Vote - partners with other womens organizations to highlight the importance of young women in the political process.

For more information, to schedule an interview with Patricia Field or an executive from MTVs Choose or Lose, or to receive product samples please contact Tammy Brook at FYI Media @ 212 586 tammy@fyimedia.com or log onto www.MTV.com or www.patriciafield.com.

Originally launched in 1992, Choose or Lose" is MTVs comprehensive pro-social campaign to inform young adults about the political process, voice their most urgent political concerns, compel leading Presidential candidates to address those concerns, and mobilize massive numbers of young adults aged 18-30 to register and vote. In 2004, MTVs Choose or Lose" on-air and off-air programming includes regular news segments, issue-based specials, candidate interviews, primary and convention coverage and grass-roots events, and will culminate with an election night wrap-up. 20 Million LOUD! is a national campaign of hundreds of organizations, including MTV, that aims to mobilize more than 20 million young adults age 18 to 30 to vote and be a deciding factor in the 2004 presidential election. Throughout the year, 20 Million LOUD! partners will conduct a series of high-profile, high-impact events on television, online and in communities across the country.

PRESS CONTACT:

Eileen Quast MTV

212-846-6762,

Tammy Brook, F.Y.I.

Media PR 212-586-2240