Revenge Is…® Offers The First Compact Reusable Shopping Bag That is 100% Recycled From Water Bottles

The social activism inspired apparel company Revenge Is... uses new high-strength fabric produced from recycled water bottles to serve the ultimate reusable purpose -- to offset the use of disposable paper and plastic bags offered by grocery and retail stores. Their new Tuck Away Bag is a durable, roomy, multi-use reusable shopping bag that goes well beyond lugging just groceries. With a design emphasis on increasing its utility, the Tuck Away Bag is small enough when folded to be a permanent fixture in purses, backpacks and glove boxes at just 2 inches by 4 inches.

Los Angeles, CA (Vocus) November 14, 2008 -- The Apparel company Revenge Is…® (http://www.revengeis.com) announces the release of the first-of-its-kind reusable shopping bag made entirely from 100% recycled plastic water bottles. Folding down to just 2” by 4” inches and small enough to live in a purse, the ultra-compact Revenge Is... Tuck Away Bag (http://www.revengeis.com/catalog/product_info.php?products_id=34) is a durable, roomy, multi-use shopping bag that goes well beyond lugging just groceries. With a design emphasis on increasing its utility, the Tuck Away Bag is small enough when folded to be a permanent fixture in purses, backpacks and glove boxes. A small carabiner even allows it be attached to a purse or pack strap further increasing the likelihood that the bag will be available when needed most --- to replace a paper or plastic disposable bag under any circumstance.

“The reusable shopping bag is a very important first step for Americans who are now excited to engage in lifestyle choices that embrace the idea of reduce, recycle, reuse,” says Marilyn Barrett, who founded Revenge Is… to inspire Americans through powerful messages to embrace social and environmental activism as a means to improve the lives of all Americans. “With reusable shopping bags becoming so popular, I think that our 100% recycled bag is a breakthrough that really brings sustainability full circle. We hope that our Tuck Away bag will take the reusable bag to the next level and inspire new users, new uses and new ways to reduce waste.”

The recent surge in popularity of reusable bags for the purposes of brand promotion has also inspired criticism of such bags manufactured from virgin materials (Wall Street Journal, “An Inconvenient Bag” Sept.26, 2008 (http://online.wsj.com/article/SB122238422541876879.html?mod=article-outset-box)). Revenge Is... takes the category to the next level with products that are practical, environmentally responsible, made from recycled materials when possible, and that disseminate a positive message to inspire such activism for our country.

Revenge Is… products include the Tuck Away Bag ($10.95), remarkably soft and stylish T-shirts ($38), also made from recycled plastic bottles, and the Hybrid Mug ($18.95), an ingenious thermal travel mug that replaces paper and plastic cups and bottles. As simple as these products may seem, together they represent the potential for extraordinary reductions in both waste and the use of virgin resources.

About Revenge Is…

Revenge Is… www.revengeis.com is a Los Angeles based apparel company offering products that support the environment and inspire social activism. Committed to enacting change for the betterment of all Americans, Founder Marilyn Barrett is a corporate attorney in Los Angeles with decades of experience as a social activist, and business partner Sherri Akers is a marketing executive whose life and home are dedicated to the advancement of environmental sustainability. Together, they launched Revenge Is… to help others develop more energy efficient, carbon footprint reducing lifestyle alternatives, and to find real ways to engage in social activism.

Media Contact:

Bill Schlueter

LaunchPad PR

310 397-4321

revengeis @ launchpadpr.com

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