Bell Sports Selects iCongo's Powerful E-Commerce and Marketing Systems Suite

Bell Sports to use Online Systems to improve operating efficiencies and customer service

Boston, MA and Irving, TX (PRWEB) September 29, 2004

Bell Sports, the world's leading designer and marketer of helmets and accessories for bicycling and other active sports, has selected iCongo, Inc., a leading provider of collaborative e-business and marketing systems and solutions, to implement and power a suite of e-business application designed for use by Bell Sports’ retail customers, sales force and industry professionals.

Bell Sports has licensed iCongo’s ICE3 Suite of Systems including the ICE3 Catalog and Order Entry System, a Customer Portal, a comprehensive Marketing System including a Content Management System and an Email Campaign manager, an "Online" and "Offline" Sales Force Automation System, a Business-to-Consumer storefront for employees and industry professionals as well as EDI services. All web applications will be integrated with Bell Sports’ back-office systems to create one seamless extended system.

The online systems will provide Bell’s customers, sale reps and industry professionals the ability to obtain product and order information including order history, order status, product availability, pricing and account status information and the systems for efficiently transmitting orders online.

"We are implementing iCongo’s suite of e-commerce and marketing systems to increase efficiency and improve our services to our customers.", said John Vanderburg, Vice President of Specialty Sales for Bell Sports. "By seamlessly integrating with our back-office system we can improve ordering efficiencies, reduce order processing costs and improve our customer service."

"We are very pleased to be working with the world leader in helmets and accessories for bicycling and other active sports", said Irwin Kramer, President and CEO of iCongo, Inc. "Through Bell Sports’ use of iCongo's suite of e-business Systems, Bell Sports customers and sale reps will enjoy access to Bell Sport’s comprehensive catalog, new powerful order entry, order management systems and dynamic e-business marketing and communication tools which will improve customer service and overall efficiencies."

About iCongo:

iCongo, Inc. is a leading, award-winning developer of e-business systems and software that enable companies to effectively collaborate with their trading partners, market their products and services online, generate new business opportunities and efficiently transact business over the Internet.

iCongo’s solutions include Collaborative Enterprise Portals, Web-Based Marketing and Communication systems including Content Management systems (CMS) and Email Campaign systems, e-commerce systems including Catalog and E-Procurement systems, Private and Public Online Trading Exchanges, Online Tradeshows, Sales Force Automation, B2C Online Retail Stores, CRM systems as well as EDI over the Internet.

iCongo clients and partners include Bell Canada, The PGA of America, Turner Sports Interactive, NHL, US Kids Golf, Ziff Davis Media, The Collegiate Licensing Company (CLC), The Montreal Canadiens, Transcontinental Media, Peacock – Wier Services and many others.

About Bell Sports

Bell Sports is the world's leading designer and marketer of helmets and accessories for bicycling and other active sports. The company markets helmets and accessories under the Bell, Giro, Blackburn, VistaLite, CoPilot, X Games, Barbie, Hot Wheels and Fisher Price brands. Headquartered in Irving, Texas, the company has operations in Santa Cruz, Calif.; Rantoul, Ill.; York, Penn.; Hong Kong; and Limerick, Ireland. http://www.bellsports.com.

For more information contact:

iCongo, Inc.

Joshua Ostrega

Tel: 888-944-2664 ext. 208

Email: jostrega@icongo.com

Bell Sports

Jack Rubarth

Tel: 469-417-6708

Email: jrubarth@bellsports.com

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