Buehler’s Fresh Foods Sees Immediate Success with Online Shopping

After piloting the program with employees for several weeks, Buehler’s launched online shopping at its Medina River Styx location in early October.

Colchester VT (Vocus) November 17, 2008 -- After piloting the program with employees for several weeks, Buehler’s launched online shopping at its Medina River Styx location in early October. An astonishing 70% of all orders they are receiving are coming from new customers. One consumer sent Buehler’s this email, “I used to shop at a competitive retailer just for the fuel incentives, but with your online shopping service, I find my time is of greater value than a few dollars off gas. Even with the new Super WalMart opening, I will still choose Buehler's online shopping.”

Mary McMillen, Director of Consumer Affairs and Project Lead for Buehler’s Click, Load & Go, notes, “In today’s challenging economic market, online shopping is affording Buehler’s a new service to offer our consumers, as well as a net new growth engine for our company. Acquiring new customers in good times is hard enough, let alone in tough economic times. Our new online shopping initiative is allowing us to make the most of the very challenging competitive markets.”

“Differentiation is always key in the retail grocery market and I could not be happier with Buehler’s success to date. Especially in today’s market, I am thrilled MyWebGrocer (http://www.mywebgrocer.com/Default.aspx) can help Buehler’s build a profitable and growing channel for their business”, adds Curt Alpeter, Sr. Vice President of Sales for MyWebGrocer.

MyWebGrocer (http://www.mywebgrocer.com/Default.aspx) is proud to be the industry leader in online grocery services, powering hundreds of thousands of orders yearly. Their model leverages the retailer's existing brick and mortar locations by providing a comprehensive eCommerce program for in store pick-up and/or home delivery. Each online store is customized to mirror the same inventory, pricing and promotions as the physical store. When retailers, such as Buehler’s Supermarkets, utilize MyWebGrocer (http://www.mywebgrocer.com/Default.aspx)’s detailed training, operational best practices, handheld picking tools and a product inventory of over 600,000 items, building an online shopping channel is seamless, profitable and a significant differentiator over your competition.

About Buehler’s: Buehler’s is a family-owned chain of thirteen stores located in Wooster, Ohio.

About MyWebGrocer (http://www.mywebgrocer.com/Default.aspx):

MyWebGrocer was one of the first to launch online Software as a Service for retail grocers in 1999. MyWebGrocer increases basket size, acquires new customers, retains current customers, and drives revenue in-store and online business for their clients. MyWebGrocer has the largest grocery advertising network in the country covering 85% of the US, earning their clients direct ad revenue. Some of their clients include Shoprite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains. For more information please visit www.mywebgrocer.com or call 1-888-662-2284.

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