Marketsync Releases direcTouch 2.0

New version enhances sales effectiveness, delivers top customer requests, and deepens Salesforce.com integration

Kirkland, WA (PRWEB) November 19, 2008 -- Marketsync, Inc. announces the immediate availability of direcTouch 2.0, a software-as-a-service application that automates the generation, delivery and tracking of professional correspondence for salespeople. Developed with continuous input from users, direcTouch 2.0 introduces powerful new capabilities designed to increase sales efficiency and effectiveness, including

• Real-time address verification

• Improved delivery tracking

• Integration with salesforce.com workflow

• New Sales and Marketing dashboards

• On-line inventory and collateral usage reports

• Detailed cost reporting

direcTouch users have employed these powerful new features to achieve greater flexibility, consistency, and insight in their prospect and customer communication programs. Sales management can ensure professional, accurate, consistent and timely communications with rules based follow-up, while significantly reducing wasted sales time and improving sales velocity.

"The latest version of direcTouch provides our Sales and Marketing teams with features that allow greater flexibility and consistency in conducting our lead development activities and improves insight into the effectiveness of our ever evolving communication programs" reports Tjarko Leifer, General Manager, REX&Co. "Marketsync works closely with its client base to identify high value features and rapidly includes them in their solution".

REX&Co. relies on direcTouch 2.0 to deliver company-approved communications to its customers, while ensuring accuracy and maintaining a detailed record of communications.

"Today's sales executives are under increasing pressure to deliver improved results with limited and sometimes shrinking resources" observes Doug Ebstyne, CEO, Marketsync. "direcTouch streamlines the customer communication process and frees existing sales resources to concentrate on revenue generating activities."

direcTouch is available for immediate installation via the salesforce.com AppExchange. direcTouch is typically deployed in days, enjoys immediate and lasting adoption, and rapidly delivers ROI.

About Marketsync

Marketsync, Inc. delivers services that increase the efficiency and effectiveness of sales and marketing communications. The company's flagship product, direcTouch, automates the generation, delivery and tracking of professional correspondence. direcTouch enables sales professionals to eliminate the administrative time spent on communication tasks and apply it to revenue generating activities. The solution ensures a complete record of all communications, enables brand and version control, and accurately measures return on investment (ROI). direcTouch is delivered through a patent pending SaaS (Software-as-a-Service) platform that seamlessly integrates with the leading on-demand sales force automation system, Salesforce.com. Customers like BOK Financial Corp, Expedia, ING Direct, REX & Company, PEMCO Insurance and SIRVA rely on Marketsync to support a broad range of communication requirements.

For more information please visit www.marketsync.com or call Marketsync. Inc at 425 814 3900 Extension 126

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