Mpowerplayer Launches Mplayit.com Mobile Games Portal

Consumers can sample new and popular mobile games online and across social networks.

Ashburn, VA (PRWEB) November 18, 2008

Mpowerplayer, the leading provider of mobile game trial and merchandising solutions, announced today the launch of Mplayit.com, a new Web portal catering to online consumers interested in finding out more about mobile games. Mplayit features free mobile game demos, including popular titles such as Spore and Guitar Hero, along with the ability to learn about games and publishers, read reviews, purchase games and to add and share the Mplayit widget anywhere online.

"With the rapid adoption of App Stores fueling interest in mobile gaming, Mplayit provides consumers a place to discover, play and share the games they love, and then send them to their phones," said Michael Powers, CEO of Mpowerplayer.

Mplayit's "widgetized" game player replicates a mobile phone interface, allowing users to try mobile games in the same way they would play the game's full version on their handset. To play the game, users can use the keypad on the virtual device, their keyboard, or mouse controls where enabled. From there, Mplayit enables users to purchase the game or find out more information via direct links to content providers and publisher partners. The widget also allows users to share or embed the demo anywhere on the web.

Mplayit.com is powered by Mpowerplayer's Demo Engine, which is used by major wireless carriers and mobile game publishers including EA Mobile and Sega Mobile. "Our goal is to partner with mobile game publishers, carriers and mobile gaming Web sites to increase awareness for the industry," stated Joe Ariganello, VP of business development. "We're striving to be an educational direct-to-consumer channel to embrace and extend what's currently out there."

To follow Mplayit on Twitter, please visit http://twitter.com/mplayit.

To follow Mpowerpowerplayer on De.licio.us, please visit http://delicious.com/mpowerplayer.

For more information on mplayit or Mpowerplayer or to become a partner, please visit http://mplayit.com or http://mpowerplayer.com.

About Mpowerplayer:
Mpowerplayer is the leading consumer destination in the world for online demos of mobile games. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Reston, VA, and is backed by New Atlantic Ventures. For more information, visit http://www.mpowerplayer.com or email info @ mpowerplayer.com.

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