Display Boys Honored at 2008 In-Store Marketing Expo for Year's Best in Visual Merchandising : Design of the Times Competition Awards the Top Category Prize, Platinum, to Display Boys' New Balance TEC Tower and Awards Two Silver Prizes to Display Boys' Everlast Speedbag Display and Pepperidge Farm Endcap

Display Boys (www.displayboys.com), a full-service, premium retail display specialist, announced today that it received top awards for three of its displays at the 2008 Design of the Times Awards reception, held Nov. 13, on the closing night of the 2008 In-Store Marketing Expo. In recognition of Display Boys’ innovative, trend-forward designs as some of the best in visual merchandising, the company received a platinum award for its New Balance TEC Tower display and two silver awards - one for its Everlast Speedbag display and the other for its Pepperidge Farm Endcap.

SANTA ANA, Calif. (Business Wire EON) November 17, 2008 -- The New Balance TEC Tower display, which highlights three different running shoes by incorporating a motion sensor video, first received a gold award in the Footwear Stores/Department - Interactive Displays or Kiosks retail category and display type. As a gold winner, the New Balance TEC Tower display qualified for consideration in the platinum category award, which recognizes the most innovative and creative displays within all the retail categories - and won.

"We are honored our designs have been recognized as some of the year's best in the industry by one of the most prestigious visual merchandising competitions," said Darin Rasmussen, co-founder and chief creative officer of Display Boys. "In designing the New Balance TEC Tower, our intent was to think beyond the usual confines of P-O-P displays and enhance the in-store experience for the consumer."

The New Balance TEC Tower educates the consumer about the brand's high-performance running shoes by incorporating three "glorifier" shelves, which highlight three distinct shoes with a motion sensor informational video. The video, which plays on a custom LCD screen at the top of the fixture, also serves as a reference point for retail staff servicing customers. Display Boys designed the shelves and LCD screen to be assembled on a small footprint, a six foot three inch fixture with plug-and-play technology for easy retail incorporation and maintenance.

The Pepperidge Farm endcap was recognized for its balance of durability, product showcasing and functionality, while providing easy "shopabilty" to consumers and the Everlast display was acknowledged for its consumer engagement properties as well as durability.

ABOUT DISPLAY BOYS

Founded in 1989, Display Boys is a leading full-service retail solutions specialist, providing innovative, dynamic, eco-conscious, premium branded retail environments that build brand equity with consumers. Led by retail industry visionaries, Display Boys blends deep consumer, brand and retail insight, with structured, yet organic, design sensibilities to create authentic brand experiences. As a full-service specialist, Display Boys' expertise ranges from initial concept design to engineering, manufacturing, logistics management and installation. For more information, please visit www.displayboys.com.