Unique Online Advertising Model: Wish Fulfillment

A Belgian blogger aims to develop an audacious advertising model by asking advertisers to fulfill people's wishes (around the world). Renaud Dehareng, 31, works in social assistance in Belgium and hopes his Payittome will attract big-spending advertisers (www.payittome.com).

Brussels, Belgium (PRWEB) November 19, 2008 -- A Belgian blogger aims to develop a new kind of viral marketing concept by asking advertisers to fulfill people's wishes.

Renaud Dehareng, from Brussels, Belgium, set up www.payittome.com after thinking of ideas to develop new viral marketing concepts. This young "internet entrepreneur" said that he enjoyed creating new buzzy projects. "I love creating original, innovative and powerful methods to promote websites on the web," Renaud said. "It's why I have imagined www.payittome.com, a new kind of viral concept. In general, people like what is uncommon and very strange... so, this blog can be a good example of what is made on Internet (in this category)..."

The concept is simple: Payittome is a blog where people can post images of stuff they want (gadgets, shopping items, …), with the cost and currency prominently displayed. Then advertisers can buy the item for the person, associating their brand with the item, and the picture will be linked to the advertiser.

Despite his site having only been online for approximatively one year (the site celebrates its first anniversary this month), Renaud claims he has already attracted some generous advertisers (one of them is his brother) who paid, amongst other things, for a Mac computer, a pushchair, a gps, a tent, a Playstation 3, an Iphone, a video game, ...

Tystu (on Digg) commented : "This site has the potential to be something really cool. I think the opportunity for advertisers to connect to their audience is deeper than it appears on the surface. Rather than spending money on ad space, paying bloggers directly, etc., advertisers can appeal to a mass audience based on what wish they fulfill. It makes total sense that an artist would buy somebody an iPhone. I'm curious as to how much this "ad buy" increased traffic to the artists site. This is a young concept with a lot of potential."

The concept seems to work : Renaud has received hundreds of emails from curious internauts, and famous blogs like Techcrunch, Gizmodo, Adrants or Blogoscoped have told their readers about Payittome !

"I think this concept has got the potential to make a lot of happy people around me, especially in these tough economical times," Renaud commented, "and perhaps larger companies will fulfill wishes to be present on Payittome and to promote their own website."

For the moment, Renaud doesn't earn a living from blogging... "Until now it's just a hobby, an experiment and a passion," he said.

You can learn more about Renaud Dehareng and his unique and buzzy advertising model at www.payittome.com

Contact:

Renaud Dehareng

0474309089 (Belgium) - payittome @ gmail.com

Payittome community on Facebook : http://www.facebook.com/group.php?gid=43896744192

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