Research and Markets : Need for Rapid Access to Accurate & Timely Intelligence as Global OTC Environment Becomes Increasingly Competitive & Complex

(PRWEB) October 7, 2004 -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of OTC YearBook 2004 to their offering

The Global OTC environment is becoming increasingly competitive & complex. One key survival factor, now and for the future, is rapid access to the most accurate & up-to date intelligence on your marketplace.

This reference book has the essential mix of OTC market data and analysis, providing facts & figures together with unique insight into the major issues facing OTC markets around the globe.

Topics covered include:

OTC Global Review

A succinct and well-informed assessment of the global OTC market in 2003

Completely revised Technology Updates

The popular New Technology feature, introduced last year, is brought right up to date.

OTC Regional Review

Key market features, trends and developments in eight major world regions.

Expanded coverage of Leading OTC Markets

Even better coverage of the 15 leading markets worldwide:

- Topline market data by category, leading marketers and brands;

- Country-by-country review of classification, switch environment, pricing, advertising and distribution

Category Review

Coverage of the leading OTC categories now shows developments listed by individual sub-category, together with category values and growth.

8 Years Data on M&A

All the major M&A, j-vs and alliances, 1996-2003.

Brand Profiles

Profiles of the top 20 brands in concise bullet format.

Rx-to-OTC Switch -- need-to-know mini profiles

Success factors behind 10 major to-OTC switches.

Benchmark Reference Tables

-    Legal status of ingredients

-    Company ownership

-    Brands and marketers

-    OTC glossary

-    OTC manufacturers associations

The Top 20 Players

The vital facts and figures for the top OTC companies across the world.

Companies mentioned include:

-    Johnson & Johnson

-    GlaxoSmithKline

-    Pfizer

-    Wyeth

-    Bayer

-    Novartis

-    Taisho

-    Boehringer Ingelheim

-    Procter & Gamble

-    Bristol-Myers Squibb

-    Roche

-    Schering-Plough

-    Aventis

-    Takeda

-    Sanofi-Synthélabo

-    Boots

-    Cadbury-Schweppes

-    Merck KGaA

-    Otsuka

-    Sato

OTC Brands mentioned include:

-    Tylenol

-    Lipovitan

-    Vicks

-    Advil

-    Aspirin

-    Centrum

-    Halls

-    Nicorette

-    Robitussin

-    Alinamin

-    Yunker

-    Motrin

-    Pabron

-    NicoDerm CQ

-    Benadryl

-    Panadol

-    Aleve

-    Imodium

-    Tums

-    Excedrin

For more information visit http://www.researchandmarkets.com/reports/c5651

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980