Epocrates Offers International Market Research Panel

Company provides solution to surveying physicians and pharmacists in U.S. and Europe

San Mateo, CA (PRWEB) November 20, 2008

Market research firms seeking to conduct healthcare surveys internationally can now rely on Epocrates, Inc., as their primary panel source. The company announced today that its market research panel has expanded to include physicians and pharmacists in the United Kingdom, Germany, France, Italy and Spain.

International markets are becoming increasingly attractive targets for pharmaceutical companies. As a result, it is becoming more important for primary research to reflect the opinions of physicians and pharmacists in both the United States and Europe. Market researchers report nearly 25 percent of their survey work is international, and more than 75 percent expect to see an increase by 2010(1) .

Researchers working with Epocrates can now meet both their U.S. and European panel fulfillment needs simultaneously, saving time and effort. In addition, Epocrates' market research panel members opt-in to participate, which provides better quality respondents, higher response rates and faster turn-around on projects. The panel includes an array of clinicians representing most medical specialties and occupations, and now, a broader geographic reach.

"Over the years, we have grown our physician panel to be the largest in the nation and consistently provide high-quality respondents for clients," said Jeff Tangney, executive vice president of sales and marketing for Epocrates. "To further meet our clients' needs, we have broadened our panel capabilities internationally, while maintaining the same top-notch service and results to which they have become accustomed."

ABOUT EPOCRATES, INC.
Epocrates is a leading provider of clinical information and decision support tools to healthcare professionals. Epocrates currently has more than 500,000 active subscribers worldwide, including more than one in four U.S. physicians and more than one in three U.S. medical students. The company's subscription-based services enable healthcare professionals to make more informed medical decisions, reduce medical errors and practice more efficiently. For more information about Epocrates, please visit http://www.epocrates.com/company.

(1) Epocrates survey among market research firm clients (n=71), 2007

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